TO BE A PREMIEM BRAND FOR PRET AS WELL AS DESIGNER WEAR LOCALLY AND GLOBALLY AND TO BE TREND SETTING MARKET LEADER BY PROVIDING TO OUR CUSTOMERS ELEGANT AND SOPHISTICATED ATTIRE WITHOUR COMPROMISING ON QUALITY. MISSION
Sefam was established in 1985 with the launch of its first brand 'Bareezé'. Bareezé's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareezé's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods.
Opening the first store in shadman market, Lahore in 1985, Bareezé sought to change this perception. The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local. Soon after, another Bareezé store was opened and then another and another. Currently, Bareezé sells from and operates 57 stores nationwide and another 10 globally. Bareezé has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995). Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer. Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide. Sefams brands are:
SERINA DYEING AND FINISHING
By 1999, there was already an undeniable need for a reliable dyeing and finishing source to cater to internal processing requirements of the group. Previous experiences in the local outsourcing market had proven to be difficult with high rejection rates and unreliable delivery times. Hence Sarena was commissioned in March 2001, as a subsidiary of the Sefam Group of Industries. Since the time of inception, the factory has undergone expansion every year of its existence and now stands at 6 times its original capacity, with a heavy presence in the export market and state-of-the-art machinery. Sarena has had to work hard to make a mark in the export market. We owe our success to constant change and modernization and consistent quality. The group has invested heavily in machinery, technology and manpower to bring the process under control. Sarena boasts some of the most well-renowned brand names in textile machinery such as Monforts, Bruckner, Babcock, Lafer, Goller, Benninger, Parex and many more. Our dyes and chemicals are imported from only the most respected global companies such as Dye Star, Ciba, ICI, BASF, Clariant etc. Alongside we have spared no expense in conformance accreditations and staff training. Sarena is ISO and OkoTexCertified. In addition our in-house laboratory is underway to becoming the first private laboratory in Pakistan to achieve the ISO 17025, which signifies conformance, reliability and standardization in all our testing...