Intraprenuership

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PROMOTING AWARENESS AND BETTER UNDERSTANDING ABOUT INTRAPRENEURSHIP

Presented by:
Ms. Anu Ramachandran

CONTENTS

✓ ABSTRACT
✓ INTRODUCTION
✓ INTRAPRENEURSHIP VS. ENTREPRENEURSHIP
✓ WHY INTRAPRENEURSHIP
✓ MERITS OF INTRAPRENEURHIP
✓ ORGANIZATIONAL CHARACTERISTICS THAT ENCOURAGE INTRAPRENEURSHIP ✓ THE TEN COMMANDMENTS FOR INTRAPRENEURS
✓ THE PRACTICE OF THE ART OF INTRAPRENEURSHIP
✓ DRIVING FACTORS IN LARGE ENTERPRISES
✓ CONCLUSION

ABSTRACT
The implementation of corporate entrepreneuring or intrapreneurship is becoming an important activity for growth-oriented businesses However, very little empirical research exists that attempts to measure the effectiveness of an environment or culture for the implementation of intrapreneurial ideas. This study attempted to assess the factor structure of intrapreneurship culture through promoting awareness about intraprenurship. In this topic we discussed why to implement intrapreneurship within an organization also we discussed Intrapreneurship is not only important for the organizational development but also for economic development as it helps in increasing employee productivity and motivation.

INTRODUCTION

"Intrapreneurship refers to employee initiatives in organizations to undertake something new, without being asked to do so". This Intrapreneur focuses on innovation and creativity and who transforms a dream or an idea into a profitable venture, by operating within the organizational environment. Thus, Intrapreneurs are Inside entrepreneurs who follow the goal of the organization. Intrapreneurship is an example of motivation through job design. Employees, perhaps engaged in a special project within a larger firm are supposed to behave as entrepreneurs, even though they have the resources, capabilities and security of the larger firm to draw upon. Capturing a little of the dynamic nature of entrepreneurial management (trying things until successful, learning from failures, attempting to conserve resources, etc.) adds to the potential of an otherwise static organizations without exposing those employees to the risks or accountability normally associated with entrepreneurial failure. INTRAPRENEURSHIP VS. ENTREPRENEURSHIP

Intrapreneurship and entrepreneurship have vast similarities and differences. The most notable are that, Intrapreneurs are still company employees, whereas Entrepreneurs are self-employed people running their own company. One of the biggest differences is that intrapreneurs have at least a modicum of support from the primary organization; the entrepreneur doesn’t. Also, intrapreneurs must get final approval of an idea from a senior executive. Entrepreneurs answer to themselves.

An entrepreneur takes substantial risk in being the owner and operator of a business with expectations of financial profit and other rewards that the business may generate. On the contrary, an intrapreneur is an individual employed by an organization for remuneration, which is based on the financial success of the unit he is responsible for. Intrapreneurs share the same traits as entrepreneurs such as conviction, zeal and insight. As the intrapreneur continues to expresses his ideas vigorously, it will reveal the gap between the philosophy of the organization and the employee. If the organization supports him in pursuing his ideas, he succeeds. If not, he is likely to leave the organization and set up his own business WHY INTRAPRENEURSHIP?

There are many answers for this question of why to implement intrapreneurship within an organization. Intrapreneurship which is a concept linked to the entrepreneurial orientation of an organization is the spirit of entrepreneurship within an established organization. At a particular crucial point there occurs the need to catalyze the organization and imbue it with a new spirit of...
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