Intl Mar Com

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  • Topic: Singapore Press Holdings, Ngee Ann City, Singapore
  • Pages : 2 (478 words )
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  • Published : May 26, 2013
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9.6 Communication Budget
Medium of AdvertisementRates
The Straits TimesBase Rate $41.50 p.c.cm (Mon-Wed)
$44.50 p.c.cm (Thur-Fri) $45.00 p.c.cm (Sat)
The Sunday TimesBase Rate $43.50 p.c.cm
The New Paper and The New Paper on SundayBase Rate $8.00 p.c.cm Streetside Broadcast Network (JCDecaux)$25,000/2 wks
Streetside City Network (JCDecaux)$15,000/2 wks
Cinema Advertising City Network (JCDecaux)$15,000/4 wks
Mall Advertising (JCDecaux)Scotts Underpass Section B: $34,000/4 wks Her World MagazineROB Full Page: $4,290
Outside Back Cover (OBC): $6,440
Inside Front Cover (IFC): $6,010
Men’s Health MagazineROB Full Page: $3,800
Outside Back Cover (OBC): $6,500
Inside Front Cover Spread (IFC): $8,650
Seventeen MagazineROB Full Page: $3,800
Outside Back Cover (OBC): $6,460
Inside Front Cover (IFC): $8,740
Online advertising (MSN homepage, MSN Messenger)MSN Homepage Ad Box: Rate cost per thousand impressions (CPM) $59
Main Window Rate cost per thousand impressions (CPM): $37
SMRT Advertising (Concept Train)MRT train: Fully wrapped exterior train with full interior concept:$64,000/8wks Fully wrapped exterior only:$24,000/8wks
LRT: fully wrapped exterior:$12,000/8wks
SMRT Advertising (Escalator ambient)Bugis, City Hall, Orchard: Per Station $5,000/4wks SMRT Advertising (Platform Screen Doors)Bugis, City Hall, Orchard: $10,000/$12,000/$12,000 per week (Min. 4 weeks) Bus and Interchange AdvertisementWholly painted bus: $2,600/mth Mediacorp Advertising (Channel 5, Channel U, Channel 8)Length of commercial = 60 seconds ($2,000), Programme loading = 3x Cost per spot = $2,000 x 6 = $12,000

First commercial break in programme (10%)
First spot in the break (20%)
Radio Advertising (987FM)Cost per slot per day = $300 (4pm-8pm) Flyers Distribution (Mailers)$23,520/1.2 million flyers
Space Rental (Ngee Ann City Atrium)$10,000/day...
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