Internship Report on Dandott Cement Factory

Topics: Portland cement, Cement, Marketing Pages: 24 (5416 words) Published: June 6, 2012
Dandot Cement LTD


Internship Report.

Submitted by:

Tassawur Abbas 093185

Submitted to:

Nasir Mahmood
Hina Pervaiz

Institute of Management sciences, Lahore


To my Family & brother for the ultimate support they lend me.
To their prayers for me.
To their sweating which has held my career altogether.

Table of Contents

Table of Contents4
Executive Summary7
I S O Certification10
Same Capacity Plants with Different Results:35
SWOT, The Site, People, Culture37
Organizational Structure39
The Activities40
Production Departments:40
Mining Department:40
Quality Control Department:41
Non Production Departments:42
Store Department:43
Procedure of Store System / Inventory System:43
Civil Department:44
Admin Department:45
Personnel Department:47
Chemical Department:49
Mechanical Department:49
Electrical Department:49
Marketing Department51
Target Market and Market Share:51
Major Competitors:52
Marketing Organization:52
Stockiest ship Organization:53
Pricing Policy:53
Marketing Strategy:54
Branding, Labeling & Packaging:54
Image Building Factors:55
Product Quality:56
Product Servicing:56
Physical Distribution Management57
Stockiestship Organization:57
Advertising & Sales Promotion:58
Advertisement Budget:58
Product Image:59
Order Processing:59
Finance Department60
Payable Section:61
Payroll Section61
Book Keeping Section61
Sales Accounting Section:62
Payment Section62
Audit Section:62
Duties during Internship:64
SWOT, The Organization65

Executive Summary

Dandot has several competitive advantages. The cost of production is very low because the raw material used in the production process is available from a distance of 3km. The method of production adopted at DANDOT Is dry one. This method is very cost effective because of its lower cost of fuel consumption and it is very environment friendly.

This lower cost of production enables the company to market its product in farther areas from its natural geographical market. in this way company is able to expand Its market. The natural geographical market of Dandot is comprised of D. G. Khan, Multan, Bahawalpur, Bahawalnagar, Rahimyar Khan and Muzaffargarh, Gujranwala, Gujrat & other cities of Southern & northern PUNJAB.

Quality control of Dandot is very good. That is why company has been able to establish very strong brand loyalty. Overall In market, cement is in excess, but Dandot is not able to fulfill the orders. This shows that how much is the demand of Dandot and how strong is the brand loyalty that customer are not willing to Substitute Dandot with any other cement. That is why it is planned to increase the capacity of the plant by 3300 tones per day by the end of 2007.


DANDOT'S mission is to perform to the highest levels of professional excellence within the industry and the national economy, while catering to the needs of our ever dedicated workforce, ensuring reasonable return to the stakeholders while delivering our product to the end consumer at competitive prices to accelerate the sustained development of Pakistan. …to constantly endeavor for excellence in all spheres of business activity, maintain its market position in key centers of Punjab and Azad Kashmir, promote mutually satisfactory relationship with our customers and other stakeholders by creating value additions, and construct a strong, durable and forward moving Pakistan.

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