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Internship Report

Page 1 of 92
I

A DESCRIPTIVE RESEARCH OF CONSUMER PROMOTION, PRICE
PERCEPTION, SERVICE QUALITY, CUSTOMER SATISFACTION, AND
BRAND LOYALTY IN THE CONTEXT OF ROBI AXIATA LIMITED IN
DHAKA

by
Maksudul Amin
ID: 0820215

An Internship Report Presented in Partial Fulfillment
of the Requirements for the Degree
Bachelor of Business Administration

INDEPENDENT UNIVERSITY, BANGLADESH
April 2012

II

A DESCRIPTIVE RESEARCH OF CONSUMER PROMOTION, PRICE
PERCEPTION, SERVICE QUALITY, CUSTOMER SATISFACTION, AND
BRAND LOYALTY IN THE CONTEXT OF ROBI AXIATA LIMITED IN
DHAKA

by
Maksudul Amin
ID: 0820215

has been approved
April 2012

_______________________
Ms. Momtaj Khanam
Senior Lecturer
School of Business
Independent University, Bangladesh

III

23rd April, 2012

Ms. Momtaj Khanam
Senior Lecturer
School of Business
Independent University, Bangladesh

Subject: Letter of Transmittal

Dear Madam,
With great pleasure, I submit the Internship Report on “A descriptive research of consumer promotion, price perception, service quality, customer satisfaction, and brand loyalty in the context of Robi Axiata Limited in Bangladesh”. I expect this report to fulfill the requirements of my internship program (BBA 499A) at Robi Axiata Limited.

I have put in my best efforts to make this report a success. I have followed all the criteria and guidelines you provided me to prepare this report. However, I am sure that this report could have been a more superior one, if it had not been my first time to conduct such a descriptive study. However, this has obviously been a great source of learning for me to conduct similar research studies in future.

I would like to express my sincere gratitude to you for your guidance and suggestions in preparing the report. I will be happy to provide any further explanation regarding this research report if necessary. Thank you for providing me with this great opportunity and guiding us throughout the preparation of this...