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Performance Evaluation Study of Merchandising of FGS Knitwear Limited

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PERFORMANCE EVALUATION STUDY OF MERCHANDISING OF FGS KNITWEAR LIMITED: A READY MADE GARMENTS

by

Naveed Ahmad ID: 0831059

An Internship Report Presented in Partial Fulfillment of the Requirements for the degree Bachelor of Business Administration

INDEPENDENT UNIVERSITY, BANGLADESH May 2012

Performance Evaluation Study of Merchandising of FGS Knitwear Limited

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PERFORMANCE EVALUATION STUDY OF MERCHANDISING OF FGS KNITWEAR LIMITED: A READY MADE GARMENTS

by

Naveed Ahmad ID: 0831059

has been approved May 2012

Shamil Al- Islam Lecturer School of Business Independent University, Bangladesh

Performance Evaluation Study of Merchandising of FGS Knitwear Limited

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Letter of Transmittal
10th May, 2012 Shamil Al- Islam Academic Supervisor School of Business Independent University, Bangladesh

Subject: Submission of internship report on - Performance Evaluation Study of Merchandising of “FGS Knitwear Limited”- A Ready Made Garments.

Dear Sir, With due respect, as a student of Independent University, Bangladesh, I have prepared my internship report on “Performance Evaluation Study of Merchandising of FGS Knitwear Limited- a Ready Made Garments” I have tried my level best to follow your guidelines in every aspect of planning of this report. I have also collected what I believe to be the most important information to make this report specific and accurate as possible. I am honestly thankful for your guidance during the preparation of this draft of the report. I hope you will appreciate my effort. I have done the study in a complete form and I have tried my level best to conduct this in a professional manner. It is true that, it could have been done in a better way if there were no limitations. I hope you will assess my report considering the limitations of the study.

Yours sincerely,

Naveed Ahmad ID: 0831059

Performance Evaluation Study of Merchandising of FGS Knitwear Limited

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Acknowledgement
First of all I would like to thank Almighty Allah who blessed me and made it possible for me to complete this internship report. I am also very grateful to may parents who supported me during the hard times I faced. I wish to express profound gratitude to my teacher Sir Shamil Al- Islam for his persistent guidance, keen interest and continuous encouragement.

I am also thankful to all my teachers of Independent University, Bangladesh (IUB) who taught me and helped to apply the bookish knowledge into practical life. I am also extremely thankful to all the employees of FGS Knitwear Limited who made this project possible for me.

Performance Evaluation Study of Merchandising of FGS Knitwear Limited

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Executive Summary
Merchandising department is the star of the department among all the working departments in the Export concern, because it is the only department having maximum control over the departments and total responsible for profit and loss of the company. After LPG (Liberalization, Privatization & Globalization) the business gets more important and now merchandising is on its hot seats. So, it is necessary to understand the day to day happenings of the star department. In the field of marketing and services, Merchandiser is at a position of utmost importance, He is the person who co-ordinates with various departments for a uniform business. It denotes all the planned activities to execute and dispatch the merchandise on time, taking into consideration of the 4 Rs to replenish the customer. Right Quantity, Right Quality, Right Cost and Right Time is what they have to deal with. FGS Knitwear Limited is engaged in processing raw fabric to finished products and exports these products to different countries. Its factory is situated in Savar, Dhaka and head office is in Uttara Model Town. I worked in the factory and paid occasional visits to the head office in order to cope up with the production...
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