Rahimafrooz is the largest seller of IPS in Bangladesh and as a result, it has to sell the IPS battery to its IPS customer. However, some other brands of IPS batteries are available in the market, which give the customers several options. Therefore, Rahimafrooz requires an appropriate and effective marketing strategy to ensure that their IPS customer purchase batteries from Rahimafrooz.
1. Objectives
The broad objective of the study is to develop an appropriate marketing strategy for the IPS battery based on the consumers’ demographic profile, decision factors & usage history.
The specific objectives of the study are-
i) To know the current market scenario of IPS battery. ii) To know the current marketing strategy of IPS battery. iii) To know the demographic profile of the IPS users. iv) To identify the factors that influence consumers’ IPS buying decision. v) To develop an appropriate marketing strategy for the IPS battery based on above five objectives.
1.2 Significance of the study
When it comes to IPS, Rahimafrooz is thought to be the market leader. Keeping in mind the present power crisis in the country & the growing demand for IPS, specially from Rahimafrooz,i think this research is very vital for the company to maintain long term customer loyalty. Not to mention, this will enhance companies profit in terms of both larger sales & retention of existing customers.
1.3 Methodology
1.3.1 Types of Data
To perform and prepare this research report both primary and secondary data will be used.
1.3.2 Data Collection Procedure
For primary data collection, a survey as well as personal interview will be conducted with structured questionnaire. Various secondary sources including- books, newspaper, internet, other research reports will be used to collect the required data.
1.3.3 Sample Design
Sampling Procedure
To obtain a representative sample, a non-probability sample will be chosen from the population. More specifically, a convenience sampling will be followed here.
Sample Size
Since the sampling procedure is a non-probability convenience sampling, the number of respondents surveyed for the preparation of this report will be around 120.
1.3.4 Survey Location The survey location for this research will cover only Dhaka Metropolitan.
1.3.5 Data Analysis and Presentation To analyze the survey data, some simple statistical tools like mean, standard deviation will be used. The analyzed data will be presented through tables and different types of graphs.
1.4. Limitations of the study:
Lack of adequate time, inadequate supply of secondary data, barriers in disclosing required information is some limitations of the study.
1.5 Budget for the study
Money is another constrains to perform such work. As a student, I will not be able to invest required money like a professional does. Time Budget
|Day |Project proposal |Preparation of |Collection of data|Analysis of data |Preparation of |Submission of |
| | |questionnaire | | |report |report |
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