Internship on Uttara Bank Ltd

Topics: Coffee, Starbucks, Brown Pages: 5 (1019 words) Published: December 8, 2012
An Assignment
Consumer behavior

Submitted to: Submitted by: S. M. Towhidur Rahman Md. Jobayer Hossain
Associate Professor ID: MBA110361471 Business Adminitration Discipline Kazi Mufti Mahmud Khulna University ID: MBA110361497 Md. Rozibul Islam ID: MBA 110361399

Md. Fayez Ahmed ID: MBA 110361445

Md. Miyaraj Mahabub ID: MBA 110361478

Case One : Hello Starbucks!


Obsession, addiction and death.

The case is about Starbucks. Starbucks is a well reputed retail liquid coffee business and it has coffee shops named Starbucks. Starbucks has become a beacon for coffee lovers everywhere in USA. The Starbucks Empire has grown to 6000 U.S. outlets and about 2500 international locations. Starbucks had also tried to enter in Indian market. In the case it is also included that in US there are many Starbucks café and how much people love Starbucks that they even can not start their day before taking Starbucks coffee. It is very popular brand name in all over the US and even kindergarten children know about it. Starbucks café are so much liked by the US public that many of the people has made it a meeting place where they drink coffee, tea or another specialty beverages and spend their considerable time. Basically the case is related with personality and consumer behavior. They are also offer a selection of premium Tazo teas, fine pastries and other delectable treats to please the taste buds

Question 1. If Starbucks was a person, describe the person in terms of demographics, personality, and lifestyle characteristics.

Demographics Characteristics:

Age: 36 years
Sex: Male
Occupation: Coffee business
Income: About $3000000
Education: Post graduation

Lifestyle characteristics:

Upper class family
Polished behavior
Hard working
High responsibility
Quick decision maker

Question 2. If Starbucks was an animal, which animal would it be, and why?

In our opinion if Starbucks were an animal than it would be double fish tail. The reasons for it are as below:

Starbucks first logo shown that half of body part is female & remaining half of the body part is two tail fish. The Starbucks siren was topless and had a fully visible double fish tail.

In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, used since 1992, her navel and breasts are not visible at all, and only vestiges remain of the fish tails.

Question 3. If Starbucks was a color, which color would it be, and why?

In our opinion if Starbucks were a color then it would be Brown. Because the brown color is informal, relaxed, masculine and nature

The color of the coffee is brown.
Coffee in a dark brown can was “too strong”
Men seek products packaged in brown.
The interior of the coffee shop at Starbucks is brown in all its franchisee. The color of the furniture is also brown.
The color of the uniform in Starbucks is also brown.
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