ITC- WILLS LIFESTYLE
KNITWEAR DESIGN DEPARTMENT BATCH 2009-13
DEPARTMENT OF KNITWEAR DESIGN
This report documents the work done during my summer internship at ITC Wills Lifestyle. I am happy to declare that I have successfully completed my internship from the duration of 24.05.12 to 20.07.12, under the supervision of my industry mentor Mr. Manik Malhotra, Head Designer, Wills Lifestyle, ITC LRBD. This report shall first give an overview of the organization, and the Lifestyle Retailing Business Division. It also includes information about the design process and the necessary quality and testing standards. Lastly it gives an elaborate account of the assignments I was given with technical details. The results obtained have then been discussed and analyzed. I have tried my best to keep report simple yet technically correct. I hope I have succeeded in my attempt.
Knitwear Design 2009-13
National Institute of Fashion Technology
I could not have produced this report without the guidance I received from my institute National Institute of Fashion Technology, Bangalore. I am deeply grateful to my faculty for their continuous effort at providing us with exposure and giving us a well-rounded learning experience. Also, I would like to thank ITC Wills Lifestyle for giving me the opportunity to work in their prestigious organisation. The work culture in ITC is really motivating. The people are friendly and always take out time to give a word of advice. I would specially like to thank my industry mentor Mr. Manik Malhotra- Head Designer Menswear and Mr. Debjit Chatterjee- Knitwear Designer Menswear for advising me about my projects and giving me constructive feedback. I would also like to thank my faculty mentor Ms. Nithya Raman for supporting me throughout the duration of my internship with her encouraging words and keen interest in my work. A special word of thanks goes to Mr. Mohan V.K., Course Co-ordinator Knitwear Design Bangalore for his undying support and effort to our batch. I am also highly indebted to the computer embroidery department at ITC- Mr. Deepak and Mr. Raju for helping in the materialisation of my designs and helping me complete my project in time despite time constraints. Last but not the least, I would like to thank my family, friends and classmates for their love and support. Without them this internship would not have been possible.
1.1 Overview of ITC and its Lifestyle Retailing Business Division (LRBD) ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Fast Moving Consumer Goods comprising Foods, Personal Care, Cigarettes and Cigars, Branded Apparel, Education and Stationery Products, Incense Sticks and Safety Matches, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business and Information Technology - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited’. The Company's beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become...