internship
Executive Summary
The project focuses on the various the organizational development of MTS through promotion, branding and survey activities in order to increase the overall revenue and visibility of the company.
The project reflects the importance of VAS (Value Added Services) and branding in the company and understanding the work they do in order to maximize the profit of the organization. The project also includes the importance of customer perception about the product and how the companies try to improve it.
MTS being the market leader as Internet Service Provider is continuously making efforts to focus more on promoting its mobile services and its network thus showing the importance of the branding as well as VAS project. One of the surveys conducted prior to the project reflects that general perception of the shopkeepers as well as the customers was negative in terms of mobile services in Delhi-NCR region. Hence making branding project and VAS as most important factor in order to change that perception.
The internship consists of three projects which subsequently aimed at knowing the standing of the company in the market (Delhi-NCR), increasing the revenue of the company during the Indian Premier League (IPL) and lastly increasing the visibility of the company through various branding techniques (Glow sign boards, In-Shop branding and paid visibility enhancement through third party advertisement firm) implied at Point of Purchase across Delhi-NCR.
The VAS Project launched during sixth edition of IPL as IPL’13 Contest and IPL SMS packs which provided regular news and updates related to IPL had both customer service and revenue driven approach.
With success rate of more than 100% in terms of revenue, enhanced customer service and covering 187 shops at prime locations of Delhi-NCR region for branding the project played a key role in making MTS a stronger brand.
The project focuses on the various the organizational development of MTS through promotion, branding and survey activities in order to increase the overall revenue and visibility of the company.
The project reflects the importance of VAS (Value Added Services) and branding in the company and understanding the work they do in order to maximize the profit of the organization. The project also includes the importance of customer perception about the product and how the companies try to improve it.
MTS being the market leader as Internet Service Provider is continuously making efforts to focus more on promoting its mobile services and its network thus showing the importance of the branding as well as VAS project. One of the surveys conducted prior to the project reflects that general perception of the shopkeepers as well as the customers was negative in terms of mobile services in Delhi-NCR region. Hence making branding project and VAS as most important factor in order to change that perception.
The internship consists of three projects which subsequently aimed at knowing the standing of the company in the market (Delhi-NCR), increasing the revenue of the company during the Indian Premier League (IPL) and lastly increasing the visibility of the company through various branding techniques (Glow sign boards, In-Shop branding and paid visibility enhancement through third party advertisement firm) implied at Point of Purchase across Delhi-NCR.
The VAS Project launched during sixth edition of IPL as IPL’13 Contest and IPL SMS packs which provided regular news and updates related to IPL had both customer service and revenue driven approach.
With success rate of more than 100% in terms of revenue, enhanced customer service and covering 187 shops at prime locations of Delhi-NCR region for branding the project played a key role in making MTS a stronger brand.