Internship

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ASSUMPTION UNIVERSITY

INTERNSHIP REPORT
START DATE – 01 NOVEMBER 2012
FINISHING DATE – 31 JANUARY 2013
BANYAN TREE RESORTS & SPA

RINI MARY THOMAS
ID 5519040

MBA (DAY)

TABLE OF CONTENTS

Title page ……………………………………………………………………………………1 Acknowledgment...…………………………………………………………………….........3 Executive Summary………………………………………………………………………...4 Table of contents……....……………………………………………………………………. 4.1. Description of the Company………………………………………………………….5 4.2. Company Profile……………………………………………………………………….6 4.3. Company's Products and Services…………………………………………………10 4.4. Industry Analysis……………………………………………………………………..11 4.5 Five Force Factor Analyses………………………………………………………….12 4.6 Competitors Analyses………………………………………………………………...14 4.7 SWOT Analysis………………………………………………………………………. 15 4.8 Job Duties & Responsibilities………………………………………………………..16 4.9 Problems encountered in assigned tasks and handling job assignment………..16 4.10 Solutions & Recommendations………………………………………………….…17 4.11 Contribution & Final Status of the Project…………………………………………17 4.12 Reality of the Internship……………………………………………………………..17 References………………………………………..….....................................................17

ACKNOWLEDGEMENT

I would like to thank few people for their love, support and guidance without which I couldn’t have had completed my three months internship. I thank God for guiding me through every now and then. I thank my family for their constant encouragement and prayer. The internship would not have been complete without the help of my manager Khun Joyce Ong, Khun Erica Campbell and other team members; Khun Maude, Khun Patareya (HR Manager) and a lot more. They have taught me, guided and supported me throughout every work and making the working environment and giving the professional path a new outlook. I express my gratitude to Banyan Tree Resorts & Spas for giving me an opportunity to prove my capabilities and be resourceful and keeping faith in me.

EXECUTIVE SUMMARY

This is the final report of the work experience of the intern in Banyan Tree Resorts & Spa, Bangkok. The work period was from November 1, 2012 till 31st January, 2013. The intern work in the Marketing Communication Department (Public Relation) Section was to reach out to the customers and the guests. The work involved creating promotional write ups and creative work for the promotion of the spa. The intern faced slight problems like lack of local language skill, lack of field expertise etc but was able to fulfill all the required needs of the work through training. The solutions put forth are overcoming linguistic barrier and proper training to complete the work provided. The intern has been able to apply the concepts and experience of the work with the theories learned in the course and vice versa.

4.1 DESCRIPTION OF THE COMPANY –
Banyan Tree is a developer of premium luxury resorts, hotels, and spas throughout the Asia Pacific. Banyan Tree is primarily concerned with the development, management, and ownership of resorts and hotels, but is constantly improving and expanding the market. Banyan Tree is associated with 42 resorts, 65 spas, 65 retail galleries, and 3 golf courses. In 1994, the first Banyan Tree Resort opened in Phuket, Thailand and since then they have received over 300 awards for the facilities managed by Banyan Tree. In addition to receiving awards for their luxury accommodations, Banyan Tree has been recognized for its dedication to preserving the environment and its emphasis on social responsibility.

Department – Marketing Communications (Public Relations)
Period of internship – 1st November 2012 – 31st January 2103 Company supervisor – K.Joyce Ong/ K.Erica Campbell
Designation – Assistant Director/ Marketing Executive
Company Address & Contact Number –
Banyan Tree Resorts & Spas (Thailand) Co., Ltd.
21/100 Thai Wah Tower II,
22nd Floor, South Sathorn Road,...
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