Part I. Background of the Organization
This past summer I decided to do my internship at the Holiday Inn Select in downtown Lafayette. The facility was built 4 years ago and was built right in the center of downtown. In the past year a hospitality group named Hostmark bought out the hotel. However, Hostmark decided not to change the Holiday Inn Select name. Therefore, even though it is under the brand name of the Holiday Inn it is ran according to all of the Hostmark policies. The Holiday Inn Select is a full service hotel which includes many structures. Among these structures are a fine dining restaurant, a martini lounge, a pool, gift shop, banquet facilities, meeting spaces, physical fitness facility, and of a course a laundry room. Hostmark as a company highly values employees and their commitment to the company. The mission statement of the hotel is as follows…”Hostmark hospitality group is a management and development company committed to excellence of service in the hospitality industry, while maximizing profitability through concern for its associates, customers, and investors.” A few of Hostmark’s core values include commitment, open and interactive atmosphere, sense of family/belonging to a team, concern for individual growth and development, and integrity. Therefore, Hostmark highly values their employees well being and they want them to succeed as well as have an all around open ambiance for the employees to be around. Another key character of the management philosophy that Hostmark carries out is that they want all employees to be able to make their own decisions. Since it is a full service hotel the general manager cannot be everywhere at once to make decisions for every department. Therefore, the employees should be trained to handle just about any situation that may arise including problems with guests or other personnel. Next I want to talk about what sort of business clientele the hotel usually markets toward. Since the hotel was built downtown near Purdue University the hotel tries to bring in a lot of business from the University. When school is in session during the fall and winter months parents of students and fans of the university sports are mainly targeted. Since the hotel was built they have been booked at 100% occupancy for every home Purdue football game. Also, the hotel markets towards families and Purdue University parents toward move in times for Purdue students. For example the hotel is informed about the activity that the university runs for boiler gold rush week. They realize that the parents will need a place to stay while they are moving their children in so they advertise the hotel heavily at that time of year to bring in that clientele. Moving on to the summer months, during the hotels off peak season, they bring in business clients as well as banquet event guest much more. During the summer months most of the students at the university leave and go home leaving the hotel for less business. However, in the summertime many people find it a great time to get married and since the Holiday Inn Select downtown has one of the best banquet facilities around this is good news for them. Every Saturday starting in the month of May the hotel is booked up for weddings which in turn gets the guests to stay in the hotel and generate room revenue. Moving on to the competition in the area, the Holiday Inn’s largest two competitors are the Hilton Garden Inn and The Union hotel. The University Inn in West Lafayette is not considered competition because Hostmark owns them as well so the two hotels try to work together as often as possible. The Hilton Garden in is located right on campus at the bottom of Chauncey hill and it also has a prestigious name backing it. The best thing about that hotel is the fact that it is located right on campus and anyone would be able to find it. Also, it is great location for people to stay during football or basketball...
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