Internet Technology, Marketing, and Security: Security Breach Faced by Sony Corporation

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Internet Technology, Marketing, and Security:
Security Breach Faced by Sony Corporation

BUS 508: Contemporary Business
Assignment 4
Strayer University
November 25, 2011

In the global marketplace, to attract the customers and provide relevant information to the customers, internet is used by most of firms as a promotional tool. In this, web-sites, social networking sites, etc. are used by the firms to communicate with the customers. Although, many security tools and techniques are used by the firms to secure the data of firm and customers, yet, some security breaches are also faced by the firms due to technical advancement. For this paper, Sony Corp. is selected that has faced security breach. Sony Corporation is a multinational firm that operates its business in global market and belongs to Japan and produces electronic products for the customers (Sony Corp. Info, 2011). There will be discussion about products information, contact information, internet marketing strategies, privacy policy of the firm, etc.

Evaluation of Website
Sony Corporation provides whole relevant information on the website of the firm about its products, services, etc (Sony Corp. Info, 2011). Areas that are evaluated for the firm are as follow:

Product information
Sony Corporation has developed its website effectively that attracts the customers to purchase products. The firm provides all relevant information about the products on its website. Additionally, the firm also has made a list of its products that includes various categories of products that are offered by it (Electronic Support, 2011).

Corporation Contact Information
The firm provides all relevant contact information about its stores and company to make it easy for the customers to connect with the firm every time. It also makes attractive and valuable information of the firm on its website. To find any nearer location for purchasing the products, the firm also provides sufficient information about it.

Customization of Products for Customers
On the web-site of Sony Corporation, the firm provides information about the customization of products for customer. In this, information about the service technician to solve the problems of customer is also provided by the firm to ensure proper handling of the products for its customers (Premium Services, 2011).

Customer Information at Purchase
The firm provides privacy and security to the customers’ information at purchase. Additionally, the firm also keeps record of the information of customers at purchase. Extra benefits are also provided by the firm for frequent purchasing (Sony Corp. Info, 2011). So, these areas are effectively promoted and targeted by Sony Corporation on its web-site to attract the customer.

Internet marketing strategies
Various internet marketing strategies are used by Sony Corporation to communicate with the customers about the products. Following internet marketing strategies are used by the firm: Social networking: Social networking sites like, face book, twitter, etc. are used by Sony Corporation to promote its products and to attract its potential customers in the international market. Online forum is also offered by the firm for its customers to increase their participation in the promotion of its products. Additionally, to solve the problems of online visitors, the firm provides four campuses such as personal computing, home entertainment, digital photography, and business solutions. It helps the firm to maintain interaction with the customers in effective form (The Sony Brand, 2010). Affiliate marketing strategy: Affiliated marketing strategies are also used by Sony Corporation as a part of internet marketing strategies. Under this type of marketing strategy, the firm displays the banner of its products on other websites to attract the potential customers. This display helps the firm to redirect potential customers towards the website of firm that is beneficial for the...
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