Are customers likely to be confused by an integrator positioning that suggest a Web site sells anything and everything? What are the advantages and disadvantages of this positioning? From my perception, it is confusing if website sells anything and everything without focusing on the products they prefer to provide, although that it is also true that sometime we prefer to buy from site that we often buy (for example: KasKus) it provides almost everything. Advantage of this positioning of course the traffic of user that looking for a goods to buy, this will increase time-spent on this site which is increasing the value of the web also; the other advantage is when people are browsing and they don’t have any willing to buy things, but there will always a chance for them to take-a-peek on shopping forum which is also creating an ‘opportunity’ that selling will happen, not only that but also creating another selling for example when I want to buy clothes, but I also see jeans on the forum, I would also ‘tease’ to take a peek on that jeans. This kind of positioning also create a disadvantage from user/website owner side, for user they will not find a particular things that they want to buy because normally this kind of forum did not provide all things from one brand, so in simple word, this website is not focusing on the product so they don’t have a various product. The user will also confuse with so various catalog listed in the web. From the website owner, this kind of website could make a user don’t want to browse anymore because it’s too confusing for them.
Online Entrepreneurship is one of the hottest fields in Indonesia lately; choose one of the "local" startup that you think will succeed as a solid business entity, and tell your reasons are. I think KasKus will succeed as a solid business entity (community based). Right now KasKus members reach more than 3.4 million users with posting total more than 410 million and 838 million pageviews (or 20 million...
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