“Internet marketing saves time and cost”
Nowadays because of technological changes it becomes very easy for every marketer to market the product or business through internet. The growth of Internet technology has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. The Internet provides opportunities for an organization to enhance its business in a cost-effective and practical manner. It became easy to do marketing research, reach markets serve customers better, distribute products faster, solve customer problems, and communicate more efficiently with business partners. It saves the time and cost as well that could be the cost of market research, advertising, reaching the customers etc. E-commerce also creates value for customers in many ways. Customers are considered as a market of one. They can access a greater variety of products, often at lower prices. Using the internet and related technologies to complete significant marketing activities is known as e-marketing or electronic marketing. The ways that some marketing activities are performed have changed as businesses have turned to e-commerce. Customers are like lifeblood of an organization. They are also considered as a KING of the market because a customer decides whether he is going to buy anything from you or anybody else that anybody could be your business rival as well. It is your duty to satisfy your customer and let him stick with you forever. And will convince their family and friends too to be your customer if they are satisfied with your product and services. Mostly online customers are innovators or risk takers who do not hesitate to try new and unique products and check the services of different organizations. If a business person want to sell products online it should turn its marketing efforts towards the early adopters. Internet marketing also has greater impact on marketing mix especially on promotion of the products. There is a broad range of products marketed on the Internet that range from consumable goods to durable goods. Services marketed on the Internet also range from online newspapers to business-wide consultation. In digital services business-support services are the activities that support businesses in developing and delivering digital products and services. Business-support services include web design, web site hosting. Consumer services are the activities that support consumer access to and use of internet resources and digital information. New and innovative products are now developed because of the change in technology. The demands of the customers are also increasing because of it. It became easy for marketer to set price online and earn more profit because it reduces the cost of the advertising and marketing like billboards, newspapers and TV ads etc. Businesses use a promotional mix to reach their objectives. A promotional mix includes advertising, personal selling, sales promotions, and hypermedia. Today, most e-commerce promotional campaigns require a combination of traditional methods. Each element of the promotional mix has strengths for reaching specific communication goals. Promotional placement in a medium is known as advertising. The internet is the fastest-growing advertising Medium. Telemarketing and direct mail were attempts to personalize advertisement in order to make it more effective. These direct marketing approaches worked fairly well but were expensive and slow and seldom truly one-to-one interactive. The Internet introduces the concept of interactive marketing, which has enabled advertisers to interact directly with customers. Banner ads act like placement ads in print media. To catch a viewer's eye, banner ads are now using animation, java programming, and multimedia. Banner ads are useful in creating awareness of products and in communicating information about them. Distribution is an important...
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