Internet Marketing: Law and Regulations

Topics: Advertising, Internet, Marketing Pages: 10 (3383 words) Published: January 2, 2013


1. Introduction
2. Definition of Internet Marketing
3. Benefits and advantages
i. General Consumer Code of Practice for the Communications and Multimedia Industry Malaysia ii. US Federal Trade Commissions Act (FTC)
iii. CyberSecurity Malaysia: Best Practices on Social Networking Sites iv. Industrial Case Studies: Maxis Communications Berhad 5. ISSUES AND CHALLENGES
6. Recommendations


Before 1987, there was no online business being practiced in Malaysia. Computer is used only for computation purposes and not being fully utilized. After 1997, the introduction of flagships of MSC (Malaysia Super Corridor) has led to the rapid growing of Internet that consequently improve the using of technology in all areas, including business and marketing. By 2005, Malaysia had approximately eleven million Internet users, and with a national Internet penetration rate of 42 percent was third in Southeast Asia behind Hong Kong and Singapore. The state, recognizing the opportunities for e-commerce and for individuals to exchange ideas and information, has strongly encouraged adoption of broadband Internet throughout the country. Thus, Internet Marketing which is a marketing through internet covers all the traditional marketing tools such as personal selling, advertising, public relation, sales promotion, contest and sweepstakes only with a click of finger. It is a new model of business activities that brings a lot of advantages, including deduction in time and cost. Technology has created new ways of living and doing business. The fastest growing advertising medium in history has also opened the door to electronic commerce. The new media are truly revolutionary in their effect on our daily lives and it is a revolutionary fro marketers too. As the fastest growing medium in history, the Internet offers incredible opportunities for a wide range of people in both business and advertising, despite the unknown factors of the medium. For advertisers, there is a whole new world of potential customers out there, waiting to be engaged. Internet advertising can be considered as the best interactivity with consumers and web site able to fits into company’s overall strategies and replaces a more traditional approach since Internet is the only true global medium by providing information and commerce opportunities that are immediately accessible around the world.

The Internet refers to the physical network that links computers across the globe. It consists of the infrastructure of network servers and wide-area communication links between them that are used to hold and transport the vast amount of information on the Internet. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization goals. Internet Marketing is an all-inclusive term for marketing products, services online and like many all-inclusive terms, Internet marketing means different things to different people. Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and...
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