Internet Marketing

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P1 Describe the role internet marketing has within a modern marketing context

(a) Tesco’s PLC - is a global grocery and general merchandise retailer. They are the third biggest retailer in the world measured by revenue and the second largest by profits. They have stores in 14 countries across Asia, Europe and North America and are the grocery market leader in the UK.

(b) Easy Jet PLC -The airline was established in 1995. Easy jet is a British airline which carries the most passengers than any other airline in the United Kingdom. They operate on domestic and international services across 500 routes118 European, North African, and West Asian airports.

I am going to prepare a report for the attention of the management team for two contrasting organisations Tesco and Easyjet. In this report I will be introducing the unit of internet marketing, define what internet marketing is about and the role of internet marketing. Also I will provide a section on which ways internet marketing is used. This report will also include information on how customers can benefit from the online services and the online business itself.

In order to produce the report successfully, I will use relevant websites such as and These will help me to check how well both businesses are operating online and how they promote their online business.

The Role of Internet Marketing:
The internet marketing introduces the products and services online. Businesses that aim for profit intend to market their products through the internet because it’s a beneficial way of increasing the organisation’s profit, sells and also increases the number of their customers. Marketing in the business world is about finding out what customers want and expect from the business, therefore it is important to provide the best and easiest way to operate the business. Internet is a quick way for the business to connect with its customers. Businesses tend to go online because...
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