Internet in India

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Contents
Executive Summary ............................................................................................................................. 2 I. II. III. Internet in Rural India ................................................................................................................ 4 The Growth of Internet in Rural India ........................................................................................ 4 Usage Behaviour of Internet Users ............................................................................................ 5 III. a Point of Accessing Internet in Rural India................................................................................ 5 III. b Purpose of Internet Access ...................................................................................................... 7 III. c Language of Internet access .................................................................................................... 8 IV. Behaviour of Internet Non-Users ................................................................................................... 8 IV. a Lack of Knowledge .................................................................................................................. 8 IV. b Lack of Means ......................................................................................................................... 9 IV. c Beliefs...................................................................................................................................... 9 Annexure ........................................................................................................................................... 10

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Executive Summary
Internet in India has crossed the tipping point of 100 Mn users in 2011. Even though 69% of Indian population resides in the rural areas1, most of the internet users in India hail from the urban parts of the country. This presents a huge opportunity for growth in internet usage.

According to the latest IMRB survey, there are 38 Mn users in Rural India who have accessed internet which is 4.6% of the rural population at least once in their lives, although an encouraging growth, the penetration is still very low considering the huge population of 833 Mn. Of these Internet users, there are 31 Mn users who have accessed the internet at least once in the past one month. The mobile revolution has been an accelerator for bringing the rural user online. As of June 2012, there are 3.6 Mn Mobile Internet users. This has grown 7.2 times in the past 2 years. Some of the important trends in rural internet usage are: 1. CSCs play an important role in providing internet access to the majority. Of the Internet users, 57.7% have used the facilities at a CSC. Most of the internet users access internet at CSCs for getting information on Education. 2. The CSCs have become more accessible with the average distance a person has to cover to reach a CSC coming down to 6.6 Km. The average amount spent per hour for internet access has come down to Rs. 12 which enables more and more users to access the internet.

The Census of India 2011 defines Urban Area as: (a) All statutory places with a municipality, corporation, cantonment board or notified town area committee, etc. (b) A place satisfying the following three criteria simultaneously: 1. a minimum population of 5,000; 2. at least 75 per cent of male working population engaged in non-agricultural pursuits; and 3. a density of population of at least 400 per sq. km. (1,000 per sq. mile). Rest all are considered as Rural Areas.

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3. Mobile phones have come up as an important point of internet access after CSCs, Public access centers and Homes. 12% of the internet users access internet on their mobile phones. 4. Entertainment is by far the most important reason for internet access with 90% users aware of it and 75% using it. 65% - 80% of users are aware of other services like communication...
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