Internet as a Threat to Old Media

Topics: Radio, Television, Newspaper Pages: 10 (3425 words) Published: December 1, 2010
internet as a threat to old media


Just a few clicks on the mouse and a whole world of information are available for free. The internet, whilst largely contributing to declining newspaper, magazines and books sales, decreasing the percentage of advertising on TV and radio, increasing of internet piracy and illegal downloading of films and music. Internet can at least provide a huge resource for journalist, authors, musicians, photographers, producers, editors, directors and all information workers.

On the other hand, audiences and users of media mainly still believe on old media as they\ gain their information and follow latest news (which affect public opinion) from old media because they trust it and rely on its credibility when they compare it with internet .they thought that internet is the world of rumors.


writing with words was invented by the Sumerians (southern Iraq) about five thousand years ago (c.3100 BC). As far as we know it derived from symbols used for the keeping of accounts around four hundred years earlier. At first, writing was restricted to inscriptions, e.g. on stone, seals, brooches, and containers. The Sumerians then developed baked clay tablets, which can be regarded as the first books. These were soon followed by the papyrus rolls of the Egyptians, made from a plant native only to the Nile Valley. The traditional modern form of the book is called the codex. Meanwhile paper was invented in China as early as 105 AD, and was at first prepared from bark and hemp. This paper developed to a high standard, and paper-making later spread to Japan (c.610 AD), and then to the Arab world along the Silk Road, via Samarkand in Central Asia. The Arabs introduced paper into Europe via Spain. Printing

Printing was another Chinese invention. However such cast type did appear in Korea before developing quite independently in Europe. A major advance in the West was Johannes Gutenberg's printing from cast metal type (c.1450 AD). However this was still hand composed on a mostly wooden press. This still relied on human power to operate. A steam-powered press invented by the German Friedrich Koenig followed in 1810.An American, Richard Hoe, invented the faster rotary press in 1846. Printing raced further ahead when the mechanical composition of type was perfected in 1886 with the Linotype compositor. Lithography was long used to print pictures for books. From this method came the idea for offset printing - in 1904 the first offset press appeared. In offset printing the method of "relief" printing from cast metal type, traditional since Gutenberg, is replaced by a smooth photographic plate. By 1980 offset printing was taking over from the older method in many countries. That was only the beginning of the modern printing revolution. From 1968 computers became involved in printing (the Linotron). In 1983 the offset plate progressed to a format involving the laser-beam transference of stored digital information. Gradually printing worldwide became a digital and computerized process, and mechanical printing began to disappear. The Digital Revolution

This change led to the irony that a series of advanced digital electronic processes now produced the traditional analogue material book. It was only a matter of time before the logical conclusion would be drawn - that books could exist in a purely electronic form. Moreover such books could incorporate new possibilities undreamed of in the printed codex book. For example, they could be instantly updated, be searchable electronically, include sounds & video and even a dictionary, and interact directly with the new Internet, and therefore contain instant links to further information. The advent of digital book files also meant that traditional physical books could now be printed individually as required from a stored computer file (Print on Demand,...
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