Internationanl Business

The organization that I have chosen is Sony Corporation. Sony Corporation is one of the most successful multinational Corporations in the world; it is also one of the best-known names in consumer electronics industry. Since it was established shortly after World War 2, Sony has introduced a stream of revolutionary products, including the transistor radio, the Trinitron television, the Betamax VCR, and the Walkman portable cassette player (FundingUniverse, 2000). Over the years Sony has successfully developed into one of the biggest player in the consumer electronics industry, producing a wide range of products including Audio system, Video cameras, Television, gaming system, Semiconductors and also electronic Components. Valued at $17.12 Billion in the market (Forbes, 2011), Sony Corporation is a great example of successful Multinational Corporation that has competitive advantage in the global market place.
Daniel Spulber’s Star Analysis is an analytical framework that helps strategy makers in gathering and processing data about global market (D.F.Spulbur, 2007).   By identifying the culture, feature and structure of the business environment in different country, Spulber’s Star Analysis can assist the manager in developing a global strategy that provide their organization with the competitive advantage to succeed in the international market. Star Analysis is based around five major components, which is the features of the company’s home country, supplier countries, customers countries, partner countries and competitor countries.
In this case, Star analysis will be used to evaluate the competitive strategy of Sony Corporation and how Sony Corporation improved their global competitiveness.

Home Country
A company’s home country refers to the country where the business has its headquarters (D.F.Spulber, 2007). In this case, the home country for Sony Corporation is Japan. D.F.Spulber (2007) stated the features of home country are often a good guide to the... [continues]

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