INTERNATIONALIZATION OF KOYO JEANS
International Business Strategy
INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG
Contents
Executive Summary i
1. Introduction 2
1.1 Purpose
1.2 Background
2. Environmental Analysis (Current Markets)
i. Microenvironment (Porter’s 5 Forces) 3 ii. PESTEL of Koyo Jeans (Currents Markets) 3 iii. Internal Factors 4 iv. Lifecycle Analysis – Current Markets 5
v. SWOT/TOWS Analysis 5 3. External Analysis (New Markets)
i. Microenvironment (Porter’s 5 Forces) 6 ii. PESTEL of Koyo Jeans (New Markets) 7 iii. Lifecycle Analysis (New Markets) 8 iv. Opportunities & Threats (New Markets) 9 4. Motive for Internationalization
i. Internal Factors 9 ii. External Factors 9 5. National Competitive Advantage
i. Porter’s Diamond 10
a) Firm strategy, Structure and Rivalry
b) Demand Condition
c) Factor Condition
d) Supporting Industries ii. Recommendation of country 11 6. Entry Strategy 12 7. Entry Strategy Evaluation
i. Suitability 13 ii. Feasibility 13
8. Conclusion 13
9. Recommendation 13
References 14
Appendices Executive Summary
This report is carried out to recommend an entry strategy for Koyo Jeans for its internationalization purposes. A step by step approach has been carried out in order to fully understand its current position and where it can see itself going. Firstly, the environmental analysis of the current markets it operates in has been carried out. The strengths and weaknesses have also been identified in order to base on them throughout the entire analysis and use them to the firm’s advantage. Secondly, new markets have been considered based on research. The motive for internationalization has been established in order to have a concrete understanding of where and why it is
INTERNATIONALIZATION OF KOYO JEANS FROM HONG KONG
Contents
Executive Summary i
1. Introduction 2
1.1 Purpose
1.2 Background
2. Environmental Analysis (Current Markets)
i. Microenvironment (Porter’s 5 Forces) 3 ii. PESTEL of Koyo Jeans (Currents Markets) 3 iii. Internal Factors 4 iv. Lifecycle Analysis – Current Markets 5
v. SWOT/TOWS Analysis 5 3. External Analysis (New Markets)
i. Microenvironment (Porter’s 5 Forces) 6 ii. PESTEL of Koyo Jeans (New Markets) 7 iii. Lifecycle Analysis (New Markets) 8 iv. Opportunities & Threats (New Markets) 9 4. Motive for Internationalization
i. Internal Factors 9 ii. External Factors 9 5. National Competitive Advantage
i. Porter’s Diamond 10
a) Firm strategy, Structure and Rivalry
b) Demand Condition
c) Factor Condition
d) Supporting Industries ii. Recommendation of country 11 6. Entry Strategy 12 7. Entry Strategy Evaluation
i. Suitability 13 ii. Feasibility 13
8. Conclusion 13
9. Recommendation 13
References 14
Appendices Executive Summary
This report is carried out to recommend an entry strategy for Koyo Jeans for its internationalization purposes. A step by step approach has been carried out in order to fully understand its current position and where it can see itself going. Firstly, the environmental analysis of the current markets it operates in has been carried out. The strengths and weaknesses have also been identified in order to base on them throughout the entire analysis and use them to the firm’s advantage. Secondly, new markets have been considered based on research. The motive for internationalization has been established in order to have a concrete understanding of where and why it is
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