INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC
3.Evaluation of the internal and external environment of the company
4.Analyse the motivation of the company for international expansion
5.Analyze the reasons for operating in a particular region or country
6.Evaluate its market entry strategy in a particularly region or a country
The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external environment of their home market.
Also it has been explained what Vodafone international strategy is and why there is such interest in the emerging market. It is also focused on the reasons that Vodafone chose to enter the India market and why the mode of entry they used was chose a joint venture rather than starting moving to a new country using their existing UK strategy.
The following theories and analysis has been used;
• Porter five forces
• Prahalad and Hamel’s core competencies
• SWOT analysis
• PEST analysis
The sources used to carry out this research include secondary information which is the Vodafone’s annual report, internet resources and also the course Textbook.
It then concludes into what kind of problems Vodafone may face, whether they made the right entry mode and suggest an alternative entry strategy.
2. Company Background
Vodafone Group Plc is the world's leading International mobile telecommunications Group, with a major presence in Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's subsidiary undertakings, joint ventures, associated undertakings and investments.
Vodafone Group’s main business is to enrich their customers’ lives by enabling them... [continues]
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