International Strategic Management (Ism)

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Strategic Management

Course: BABS

Westminster International College

Strategic Management
Course: BABS Semester: Six Name: MD. Jewel Rana Ref no: 083DBKL0610 Lecture’s name: Mr. Francis Asirvatham Submission Date: 20/12/2012

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Md. Jewel Rana

Semester: Six

Strategic Management

Course: BABS

Table of contents 1.0 Cover page………………………………………………………..1 2.0 Introduction …………………………………………………........3 3.0 Background of companies ….............................................................................3 3.1 SEMCO……………………………………………………………………….……3 3.2 Southwest airlines ………………………………………........................................3

4.0 Research objectives………………………………………..….... 4 5.0 Strategy to SEMCO (Descriptive)……………………………….4 6.0 Critical analysis of prescriptive and descriptive strategy…….….5 7.0 Strategic management process of SEMCO……………………....6 7.1 Managing Without managers.………………………………………………….....6 7.2 Forget About Top Line …………………………………………………………...6 7.3 Employee Empowered leadership ………………………………………………..6 7.4 Never stop being a start-up……………………………………………….…….…6 7.5 Give up control …………………………………………………………………...6 7.6 payment system………………………………………………………..…………..7 7.7 Make decisions quickly and openly……………………………………………….7 7.8 Partner promiscuously………………………………………………………………………………………….7 7.9 Let talent find its place …………………...............................................................7

8.0 Strategy to Southwest airline (prescriptive)…...............................7 9.0 Strategic management process of Southwest airline…………….8 9.1 Operational Cost and Efficiency……………………………………8 9.1.1 Labor cost…………………………………………………..………….8 9.1.2 Fuel Cost………………………………………………………………8

9.2 Customer Service……………………………………………………8 9.2.1 point to point service……………………….…………………….……..8 2

Md. Jewel Rana

Semester: Six

Strategic Management

Course: BABS

9.2.2 E- ticketing…………………………………………………………...…9 9.2.3 Secondary Airports……………………………………………………..9

9.3 Employee/Labor Relations…………………………………………9 9.3.1 Hiring…………………………………………………………………10 9.3.2 Culture………………………………………………………………...10

9.4 Technology…………………………………………………………10 9.4.1 Software Upgrades……………………………………………….......10 9.4.2 Bar codes in Boarding Passes…………………………………….......11

10 Strategic theory, Models and implication ……….……...............11 11.1 Porter’s Generic Strategy…………………………………….......... …11 11.2 Mckinsey 7s model ……………………………..………………… …12

11 Similar Company and strategy to create value………………..13 12 Recommendation & conclusion ……………………………….14 13 Further research ………………………………………………..15 14 References ……………………………………………...............15  Book …………………………………………………………….  Journal…………………………………………………………...  Web……………………………………………………………....

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Md. Jewel Rana

Semester: Six

Strategic Management

Course: BABS

2.0 Introduction:
In this phase i will just give an overall concept how Semco manufacturing company as well as Southwest Airline played a unique leadership approaches to be successful from two different industries. What criteria’s Ricardo semler CEO of Semco believes in transforming is an easy way to switch to other services? The management process and strategic models of two companies those brought incredible success to be a giant in market place. We will see the main objectives of study as well as relevance of strategies in operational level of SEMCO and Southwest Airline.

3.0 Background of Companies 3.1Semco:
Antonio semler founded Semco in 1912 based on industrial equipment company situated in Sao Paulo, Brazil. After that during 1980 Ricardo Semler’ son of Antonio became CEO upon retirement of Ricardo’s father. Now Semco producing manufacturers pumps, high volume industrial dish washers, cooling units as well as recently internet service. (semcohvac , 2012)

3.2 Southwest Airline:
Southwest Airlines Co. operates domestic airline services in United States lunched on 18th June in 1971 with three Boeing 737 aircraft in three different cities namely...
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