International Marketing Tp

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SUBMITTED TO: SUBMITTED BY:

MR. GIRISH TANEJA   RAKESH

    ROLL NO. R1906A01

    REGD. NO. 10906170

    MBA (IB) 3RD SEM.

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India Software Industry

India’s Software Exports

Summary OF ITC

Product Line

European Market Size

Economy of Scale of Europe

Marketing mix

Product plan

Entry Modes

Distribution & Logistic Plan

Documentation

Conclusion

Annexure

References

India Software Industry

The India Software Industry has brought about a tremendous success for the emerging economy. The software industry is the main component of the Information technology in India. India's pool of young aged manpower is the key behind this success story. Presently there are more than 500 software firms in the country which shows the monumental advancement that the India Software Industry has experienced.

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The Indian Software Industry has grown from a mere US $ 150 million in 1991-92 to a staggering US $ 5.7 billion in 1999-2000. No other Indian industry has performed so well against the global competition. According to statistics, India's software exports reached total revenues of Rs. 46100 crores. The total share of India's exports in the global market rose from 4.9 per cent in 1997 to 20.4 percent in 2002-03.

It is expected that the India Software Industry will generate a total employment of around four million people, which accounts for 7 per cent of India's total GDP, in the year 2008. Today, the Software Industry in India exports software and services to nearly 95 countries around the world. The share of North America (U.S. & Canada) in India's software exports is about 61 per cent. In 1999-2000, more than one third of Fortune 500 companies outsourced their software requirements to India.

The Government has also played a... [continues]

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