International Marketing Plan - Apple

Intenational Marketing Plan

Table of Contents

Executive Summary  

Situation Analysis
Description of product and or service

Geographic description of the target market

Environmental analysis
Cultural analysis
Economic analysis
Legal environment
Political factors and risk analysis

Evaluate the market potential of a targeted buyer/ consumer segments
Identify factors that influence their purchasing decisions
Financial conditions (GDP, discretionary income, debt, credit)

Competitive analysis (SWOT)

Strategy Development

Segmentation, targeting, positioning

Marketing strategy
Product
Promotional strategy
Pricing strategy
Place
Channels of Distribution
Modes of entry

Implementation
Action plans
Implementation and control

Timelines and milestones
Monitoring
Review and evaluation



Executive Summary  

In 2001, Apple was having a tough time finding an undefined market that had not been well established. They realized that digital music players lacked in quality and did not have a well thought-of market. Apple branched from this idea and assigned their engineering assembly team to design the first iPod within a year’s time. After all the hard work the engineering team at Apple underwent, the Apple iPod was made public. On October 23, 2001, Apple introduced the first series of iPods to the world (Schlender, 2001).
The iPod is designed to store media on a built-in hard drive or by the use of flash memory. It also serves as an external data storage device when connected to a computer. It plays media files anywhere a user chooses and is designed in a very convenient size. In 2003, Apple released another series of iPods that included the iTunes software. iTunes is program that stores a comprehensive library of the users music, video and photos on their computer (Donovan, 2006). This program can play, download and rip music from a CD onto the library and is exclusive to Apple iPods.
The Apple iPod is the... [continues]

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