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International Marketing Mba Final Exam

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International Marketing Mba Final Exam

Page 1 of 16
|Final exam : | |International marketing MBA 2012 | | | |Student name : Sameh ahmed Salem Mohamed | | | |Dr. Ayman Shawky | |2/8/2012 | | |

First Question:
Disneyland Paris was one of Disneyland's Global projects. Please discuss its advantages and disadvantages, and from reading and understanding the case suggest what was/were the mistake/s that Disney committed from the beginning till now.

Answer:

Disneyland Paris which was called euro Disneyland in early 1990,s is the case typically shows that the essential to study and accept the differing values of different nations. Marketers need to undertake extensive planning to avoid situations that may result in conflict or misunderstandings.

Advantage and disadvantage:

From my reading the case, I did not recognize any advantages or I would say, not that important to be highlighted but I can name a lot of disadvantages in this case This includes the economy, laws, culture, climate, interests, customs, life-style habits, and geography, work habits, just to name a few as following.

1- They way Europeans took holidays,...