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International Marketing

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International Marketing

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  • June 2, 2013
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LESSON –2 SMALL BUSINESS
Dr. Jyotsna Sethi

STRUCTURE
2.0 Introduction 2.1 Objectives 2.2 Concepts and Definitions 2.2.1 Small Scale Industries 2.2.2 Ancillary Industry 2.2.3 Tiny Industry 2.2.4 Small Scale Service and Business Enterprises (SSSBEs) 2.2.5 Women Enterprises 2.2.6 Export Oriented Unit 2.3 Nature and Characteristics 2.4 Problems of Small Business 2.5 Role of Small Business in Indian Economy 2.6 Small Business as Seedbed of Entrepreneurship 2.7 Summary 2.8 Glossary 2.9 Self Assessment Questions 2.10 Further Readings

____________________________________________ 2.0 INTRODUCTION You have learnt about the close linkage between entrepreneurship and economic development in lesson 1. The Small Scale Sector is the natural habitat of entrepreneurs. Most entrepreneurs start small and then nurture their units into large industries. The SSI Sector provides an opportunity for them to hone their skills and talents, to experiment, to innovate and transform their ideas into goods and services needed by the society. Over the last six decades the Small Scale Industry sector has emerged as a highly vibrant and dynamic sector. It has acquired a prominent place in the socioeconomic development of the country. Mostly this sector exhibited positive growth trends even during periods when other sectors of the economy experienced either negative or nominal growth. Today this sector accounts for 95 percent of the industrial units, provides nearly 80 percent of manufacturing employment and contributes around 35 percent of exports. It produces 7500 items and provides employment to more than 195 lakh

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persons. It is a well-recognised fact that a vibrant small-scale sector holds the key to economic prosperity in an economy like India. Profile of SSI Sector in India

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95% of Industrial Units in the Country 39.92% of Value Added in the Manufacturing Sector 34.29% of National Exports 6.86% of Gross Domestic Product Employment To 193 Lakh Persons...