A Market plan for Alankara’s White Gold and Platinum Jewels has been done in the context. The company is a large manufacturer of Jewelleries in Sri Lanka.
Entering the research a global screening and the country selection part is done with the help of many online resources such as; CIA – The World Fact Book etc… Adequate justification has been done in order to choose the most preferable target market. The chosen country’s, which is Maldives, Economic analysis which and Cultural Analysis has been explained detailed enough.
A most suitable maketing plan with regards to Alankara Export Department has given in the body of market plan. Most suitable Market Entry Strategy for Alankara at the current position is Indirect Exporting, which is through a Foreign Freight Forwarders. Analysis and justifications are given in the body. The Marketing Mix strategies are given based upon the company’s willingness and procedures.
Recommendation is given in order to export to the chosen country after the necessary analysis undertaken.
Alankara Jewellery (PVT) Ltd was incorporated in 1996 as a joint venture between Equities Group and Japanese company N. Alawdeen Ltd. The president of the company is Mr. Nilam Alawdeen. The company is currently supplying Jewellery to selected target market mainly in Japan and USA. The company has established the new joint venture between SKR Fine Jewellery, Israel and N Alawdeen Ltd (NAL), Japan, forming Alankara SKR (PVT) Ltd in 2005. It is a BOI registered company, and hence gets lower export taxes and duties.
The product range extents from bracelets and rings to a host of pendants and other various design. They use a special technology called “invisible setting technology” in order to manufacture fine quality Jewellery. The company has the authority of producing certain products with US patent right by using the above technology. Hence it has become a major competitive edge for the... [continues]
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(2008, 08). International Marketing. StudyMode.com. Retrieved 08, 2008, from http://www.studymode.com/essays/International-Marketing-158235.html
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