International Marketing

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International Marketing

By | December 2012
Page 1 of 25
KULIYYAH OF ECONOMICS & MANAGEMENT SCIENCES
DEPARTMENT OF ECONOMICS

GROUP PROJECT
EXPORTING AUTOMOBILE INDUSTRY: PROTON

Prepared by| :| TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518)| Section Number| :| 1|

Course CodeCourse Title| ::| MKTG 4810International Marketing| Lecturer’s NameSemester, YearSubmission Date| :::| Assoc. Prof. Dr. Ahasanul Haque1, 2011/20129th December 2011|

TABLE OF CONTENT

NO.| TOPIC| PAGE|
1.0| INTRODUCTION 1.1 Brief Introduction 1.2 Background of the Study 1.3 Problem Statement 1.4 Objective of the Study 1.5 Significance of the Study| | 2.0| LITERATURE REVIEW2.1 Shift Share2.2 PROTON| |

3.0| RESEARCH METHODOLOGY3.1 Shift-Share Method| |
4.0| ANALYSING RESULTS AND DISCUSSION| |
5.0| RECOMMENDATION| |
6.0| CONCLUSION | |
7.0| REFERENCES| |

1.0 INTRODUCTION

1.1 Brief Introduction
Taken from the definition of Investopedia, export can be defined as a function of international trade whereby goods produced in one country are shipped to another country for future sale or trade. In the last 20 years, Malaysia economy has been transformed from a protected low income supplier of raw materials to a middle income emerging multi-sector market economy driven by manufactured exports, particularly electronics and semiconductors, which constitute about 90% of exports. The automotive industry in Malaysia is one of the most important and strategic industry in the development of Malaysia’s economy and transforming Malaysia into industrialized nation. Malaysia has four national automobile industries; they are Perusahaan Otomobile Nasional Bhd, known as Proton, Perusahaan Otomobile Kedua Berhad (Perodua), NAZA, and DBR-HICOM. These automobile companies are playing important role in the providing the opportunities of employment, upgrading the...

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