International Marketing
INTRODUCTION TO THE REPORT & THEME
The basic objective of this report is to study about the Global market opportunities for Kandos chocolates & prepare a Strategy to capture it.
I would like to take this opportunity to gratefully the Chairman & Board of Directors to give a excellent Opportunity work as International Marketing Manager & I would really enjoying to take the challenging task, which has been mentioned in this whole report.
BUSINESS PROFILE
5th May 1962 was an evolutionary day for Sri Lankan confectionery industry due to the commencement of Ceylon Chocolates Ltd. Prior to the establishment of Ceylon Chocolates Limited Sri Lanka was 100% relaying on imports for Chocolates. The main objective behind the pioneering activity of producing chocolates locally is to gain certain advantage on foreign exchange by increasing the local production as well as controlling the imports. In 1970 Kandos became one of most popular brand among the consumers. On the same year the millionaire industrialist Philip Upali Wijewardene acquired full control of Ceylon Chocolate Ltd.
During this time Delta confectioner products manufactured by Ceylon sugar company Ltd which was started by Upali Wijewardene1 in 1962 was the leader in sugar confectionery. In 1970 both these companies were amalgamated and the production of Kandos Chocolates and the Delta toffees were merged and started operating as Ceylon Chocolate Ltd. As the next avenue Kandos emerged into global market. Kandos became very successful brand in South East Asian Region.
As a result of the above successes in order to take the business towards another step forward Mr. Upali Wijewardena formed Upali Group of Companies and Ceylon Chocolate Limited became one of the subsidiaries. Upali Group of Companies established them as one the large conglomerate and also as a key diversified business enterprise in South East Asia. It was leading in the products such as Chocolate, confectionary, beverages, soap & detergents and
The basic objective of this report is to study about the Global market opportunities for Kandos chocolates & prepare a Strategy to capture it.
I would like to take this opportunity to gratefully the Chairman & Board of Directors to give a excellent Opportunity work as International Marketing Manager & I would really enjoying to take the challenging task, which has been mentioned in this whole report.
BUSINESS PROFILE
5th May 1962 was an evolutionary day for Sri Lankan confectionery industry due to the commencement of Ceylon Chocolates Ltd. Prior to the establishment of Ceylon Chocolates Limited Sri Lanka was 100% relaying on imports for Chocolates. The main objective behind the pioneering activity of producing chocolates locally is to gain certain advantage on foreign exchange by increasing the local production as well as controlling the imports. In 1970 Kandos became one of most popular brand among the consumers. On the same year the millionaire industrialist Philip Upali Wijewardene acquired full control of Ceylon Chocolate Ltd.
During this time Delta confectioner products manufactured by Ceylon sugar company Ltd which was started by Upali Wijewardene1 in 1962 was the leader in sugar confectionery. In 1970 both these companies were amalgamated and the production of Kandos Chocolates and the Delta toffees were merged and started operating as Ceylon Chocolate Ltd. As the next avenue Kandos emerged into global market. Kandos became very successful brand in South East Asian Region.
As a result of the above successes in order to take the business towards another step forward Mr. Upali Wijewardena formed Upali Group of Companies and Ceylon Chocolate Limited became one of the subsidiaries. Upali Group of Companies established them as one the large conglomerate and also as a key diversified business enterprise in South East Asia. It was leading in the products such as Chocolate, confectionary, beverages, soap & detergents and