International Hr P&G
International HR Project: Procter & Gamble Co.
Rachel Angelina Walker
Morrisville State College
BSAD 415
International Human Resource Management
Dr. Linda F. Turner
February 10, 2013
Organizational Background P&G is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning Americas, Europe, EMEA and Asian region. In the company profile (The Proctor and Gamble Company), P&G’s organizational structure is explained as being comprised of global business units, global operations; global business services and corporate functions. The company is organized into two global business units: beauty and grooming, and household care. The main focus of this business unit is new product upgrades, innovations and marketing plans. The company profile (The Proctor and Gamble Company) also states that P&G is one of the world 's largest consumer goods companies. “Its products reach 4.4 billion people worldwide. P&G has the strongest portfolio of brands in the industry, with 50 leadership brands that generate 90% of the company’s sales and profits” (p. 123). P&G has a leading market position and strong brand portfolio which provides them with a competitive advantage. The 2012 company profile (The Proctor and Gamble Company) recorded revenues of $83,680 million, an increase of 3.2% over 2011. P&G listed North America as the company 's largest geographic market, this accounts for 39% of their total revenues. “P&G generates revenues through five reportable segments: fabric care and home care (32.1%* of the total revenues in 2012), beauty (24%), baby care and family care (19.4%), health care (14.6%) and grooming (9.8%)”(p.103). The current global operations that comprise P&G 's Market Development Organization involve “go-to-market” plans at the local level with dedicated retail customer, trade channel and country-specific teams. It is organized into five
Rachel Angelina Walker
Morrisville State College
BSAD 415
International Human Resource Management
Dr. Linda F. Turner
February 10, 2013
Organizational Background P&G is a global manufacturer and marketer of branded consumer products. The company markets its products in over 180 countries spanning Americas, Europe, EMEA and Asian region. In the company profile (The Proctor and Gamble Company), P&G’s organizational structure is explained as being comprised of global business units, global operations; global business services and corporate functions. The company is organized into two global business units: beauty and grooming, and household care. The main focus of this business unit is new product upgrades, innovations and marketing plans. The company profile (The Proctor and Gamble Company) also states that P&G is one of the world 's largest consumer goods companies. “Its products reach 4.4 billion people worldwide. P&G has the strongest portfolio of brands in the industry, with 50 leadership brands that generate 90% of the company’s sales and profits” (p. 123). P&G has a leading market position and strong brand portfolio which provides them with a competitive advantage. The 2012 company profile (The Proctor and Gamble Company) recorded revenues of $83,680 million, an increase of 3.2% over 2011. P&G listed North America as the company 's largest geographic market, this accounts for 39% of their total revenues. “P&G generates revenues through five reportable segments: fabric care and home care (32.1%* of the total revenues in 2012), beauty (24%), baby care and family care (19.4%), health care (14.6%) and grooming (9.8%)”(p.103). The current global operations that comprise P&G 's Market Development Organization involve “go-to-market” plans at the local level with dedicated retail customer, trade channel and country-specific teams. It is organized into five
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