International Business Strategy Case Study

INTERNATIONAL BUSINESS STRATEGY

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|Course Assignment: Case Study – Elixir Technology – Entry into the Middle East {Case: Ivey 904A12} |
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|Report terms of reference |
|Consider the firm’s position in May 2003. It has had some success expanding into other markets and is now considering the Middle East. |
|Before it proceeds further, you need to consider the following: |
|Why is Elixir interested in expanding internationally? |
|What is/are Elixir’s source(s) of competitive advantage, will these be transferable to the Middle East? Can you foresee any significant |
|competitive threats if the firm expands into the Middle East? |
|Assess the cultural distance between the Middle East and Elixir’s home market. Use your own understanding of the region and any reasonable|
|assumptions necessary to supplement case material; |
|Should Elixir enter the Middle East market? If so, how should they enter the market? Provide a complete evaluation of opportunities. |
Elixir Technology was founded in 1993 in Singapore, an Asian leader in technology development, has successfully led a business in the country starting with offering training and consulting services to produce by 1999 the Elixir Report (ER), a software for