International Business Management

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Executive Summary
The core objective of this report is to analyse the key strategies of the three multinational companies; Nintendo, Dell and Starbucks. The key strategies recognised were mainly, innovation, expansion, and introduction of new products, lowering of markets, use of better technology and the like. Further, Nintendo, Dell and Starbucks enjoyed the first mover advantage. They gained consumer trust and evolved as successful multinational companies. Moreover, Nintendo indulged in advanced technology and newer products. Dell’s proposal for ‘zero-inventory’ helped them to gain sustainable competitive advantage. Further, Starbucks introduction of speciality coffee and glocalising their products as per the taste and needs of the local market helped them capture the local and international market. Therefore, the three companies ruled the market in their respective fields due to their ability to understand the consumer preference and also carry out their strategies in accordance with it. Hence, the companies attained their goals and targets and also survived in the market among tough competition by using differentiation and cost leadership strategies.

Table of Contents Page
1. Introduction.................................................................................................................3 2. Organisations going International.......................................................................4 2.1 Nintendo.................................................................................................................4 2.2 Dell...........................................................................................................................7

2.3 Starbucks...............................................................................................................8
3. Compare and Contrast...........................................................................................11 4. Conclusion..................................................................................................................13 5. Reference List............................................................................................................14

1. Introduction
The technological progression in communications and the like, along with lowering of the trade barriers and migration of the humans for better lifestyle and various other factors have accelerated the growth and demand for globalisation and internationalisation of markets (Friedman, 2006). Hence, organisations are expanding themselves all across the world to capitalise on the benefits offered by foreign markets. Moreover, the advantages provided by the expansion into the international markets have helped them to gain sustainable competitive advantage. The firms are becoming global at an alarmingly high speed (Javidan and House, 2001). Hence, organisations like Starbucks, Dell and Nintendo have plunged into the international market to achieve the best and capitalise on the advantages provided for long term sustainability and future growth.

2. Organisations going International
The market rivalry and the struggle to make the company successful is the reason for companies to indulge in different strategies. The competition among the companies is due to the pressure among competitors to be the best, or the opportunities that can be capitalised on for future advantages or the need to revive and gain the former position in the market. The organisations respond to competition with a number of factors. The factors mainly being, escalation of advertising expenditure, innovation, introduction of newer and better products, decreasing market competition by lowering prices or by simply accommodating the new entrant with increasing market effort (Karakaya and Yannopoulos, 2011). Hence, Nintendo, Dell and Starbucks have used the strategies mentioned above during the time of entry and as well as to...
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