International Business Management
Executive Summary
The core objective of this report is to analyse the key strategies of the three multinational companies; Nintendo, Dell and Starbucks. The key strategies recognised were mainly, innovation, expansion, and introduction of new products, lowering of markets, use of better technology and the like. Further, Nintendo, Dell and Starbucks enjoyed the first mover advantage. They gained consumer trust and evolved as successful multinational companies. Moreover, Nintendo indulged in advanced technology and newer products. Dell’s proposal for ‘zero-inventory’ helped them to gain sustainable competitive advantage. Further, Starbucks introduction of speciality coffee and glocalising their products as per the taste and needs of the local market helped them capture the local and international market. Therefore, the three companies ruled the market in their respective fields due to their ability to understand the consumer preference and also carry out their strategies in accordance with it. Hence, the companies attained their goals and targets and also survived in the market among tough competition by using differentiation and cost leadership strategies.
Table of Contents Page 1. Introduction.................................................................................................................3
2. Organisations going International.......................................................................4 2.1 Nintendo.................................................................................................................4 2.2 Dell...........................................................................................................................7 2.3 Starbucks...............................................................................................................8 3. Compare and Contrast...........................................................................................11
The core objective of this report is to analyse the key strategies of the three multinational companies; Nintendo, Dell and Starbucks. The key strategies recognised were mainly, innovation, expansion, and introduction of new products, lowering of markets, use of better technology and the like. Further, Nintendo, Dell and Starbucks enjoyed the first mover advantage. They gained consumer trust and evolved as successful multinational companies. Moreover, Nintendo indulged in advanced technology and newer products. Dell’s proposal for ‘zero-inventory’ helped them to gain sustainable competitive advantage. Further, Starbucks introduction of speciality coffee and glocalising their products as per the taste and needs of the local market helped them capture the local and international market. Therefore, the three companies ruled the market in their respective fields due to their ability to understand the consumer preference and also carry out their strategies in accordance with it. Hence, the companies attained their goals and targets and also survived in the market among tough competition by using differentiation and cost leadership strategies.
Table of Contents Page 1. Introduction.................................................................................................................3
2. Organisations going International.......................................................................4 2.1 Nintendo.................................................................................................................4 2.2 Dell...........................................................................................................................7 2.3 Starbucks...............................................................................................................8 3. Compare and Contrast...........................................................................................11