International Business Culture and Global Business

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Ourania (Renee) Kalouris

BA 219 International Business

Dr. Morfopoulos


UNIT 2 CULTURE AND GLOBAL BUSINESS -Individual Project (week 2) CHOICE 1:

For an international business person, business traveller or expatriate, doing business in a foreign country poses some interesting cross cultural challenges. Getting to grips with a country's business culture, protocol and etiquette is important in maximising your potential and getting the best out of your visit.Greece is a High contect culture. In order to categorize it, we must first know what the difference between low and high context culture means. High vs. Low Context Cultures suggests the categorisation of cultures into high context versus low context cultures in order to understand their basic differences in communicationstyle and cultural issues. Communication style refers to ways of expressing oneself, to communication patterns that are understood to be ‘typical’.Cultural issues mean certain societal factors, such as the country’s status, history, religion and traditions. Cultural issues also include Hofstede’s individualism vs. collectivism dimension. Social nuances are important parts to consider when doing business in greece. To say 'no' in Greece use an upward nod of the head. For 'yes' tilt the head to either side. However, note that many Greeks now also use the European/North American gestures too so it can be confusing! The "OK" sign (circled thumb and forefinger) may be considered obscene. Never raise an open palm at face level as this is an insult. If you see a Greek make a puff of breath through the lips, they are warding off the 'evil eye'. This is usually done after receiving a compliment.Try and avoid discussions involving sensitive issues such as with Turkey, the Cyprus issue, or the politics of the former-Yugoslavia. They are task-oriented, highly organised and prefer doing one thing at a time. They stick to facts and fi gures that they have obtained from reliable...
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