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International Advertising

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International Advertising

Page 1 of 70
TABLE OF CONTENT
Content

Page

ABSTRACT
EXECUTIVE SUMMARY
1

4
5

INTRODUCTION
1.1.

6

1.2.

Business Formation

7

1.3.

The Directors

9 – 11

1.4.

2

Business Description

The Products

12

SITUATIONAL ANALYSIS
2.1.

Artiste Profile : Forteen

13 – 14

2.2.

Indonesia Market Background

15 – 19

2.3.

KRU Music Expansion : Breaking Into Indonesia Market

3

MARKETING OBJECTIVES

4

19

CREATIVE STRATEGIES
4.1.

Creative Recommendation: Traditional Media Platform

20 - 21

22 - 23

4.1.1. Collaboration With Local Artiste ~ Rossa

24

4.1.2. Collaboration With The Management ~ Trinity

24

Optima Production

1|Page

4.2.

Creative Recommendation: New Media Platform

25 - 26

4.2.1. Why New Media

27 - 28

4.2.2. Indonesian New Media User Analysis

29 - 30

4.2.3. New Media Challenge

31

4.2.4. Viral Marketing Could Help

32 – 38

4.2.5. Music, Fashion & Art Comes Together

38 – 40

5

MEDIA STRATEGIES / MEDIA PLAN

6

EXECUTIONAL STRATEGIES / PLAN
6.1.

41

Creative Recommendations
6.1.1. Packaging

42

6.1.2. Sales Promotion
6.1.3. Point of Purchase
6.2.

42 - 43
44

Broadcast Recommendations
6.2.1. Promotional Tour

45

6.2.2. TV

45

6.2.3. Radio
6.3.

46 - 47

Print Media Recommendations
6.3.1. Newspaper

48

6.3.2. Entertainment Tabloids / Magazine

48

6.3.3. Fashion Magazine

49

2|Page

6.4.

Public Relations Recommendations
6.4.1. PR: Press Conferences
6.4.2. PR: Event Sponsorship

49

6.4.3. PR: Concert Promoter

50

6.4.4. PR: Film / Movie Production
6.5.

49

50

New Media Recommendations
6.5.1. YouTube

51

6.5.2. Website

52

6.5.3. Blog

52 – 53

6.5.4. Social Media: Twitter

54

6.5.5. Social Media: Instagram

55

6.5.6. Social Media: Facebook

56 – 57

6.5.7. Online Digital: iTunes, Amazon, Spotify, Deezer

57

7

EVALUATION

58...
1 | P a g e
TABLE OF CONTENT
Content
Page
ABSTRACT
4
EXECUTIVE SUMMARY
5
1
INTRODUCTION
1.1. Business Description
1.2. Business Formation
1.3. The Directors
1.4. The Products
6
7
9 11
12
2
SITUATIONAL ANALYSIS
2.1. Artiste Profile : Forteen
2.2. Indonesia Market Background
2.3. KRU Music Expansion : Breaking Into Indonesia Market
13 14
15 19
19
3
MARKETING OBJECTIVES
20 - 21
4
CREATIVE STRATEGIES
4.1. Creative Recommendation: Traditional Media Platform
4.1.1. Collaboration With Local Artiste ~ Rossa
4.1.2. Collaboration With The Management ~ Trinity
Optima Production
22 - 23
24
24