Currently Pakistan is passing through economic downturn. Energy crisis is the biggest problem faced to the economy. Large scale manufacturing sector has been seriously affected by electricity and gas load shedding. The increasing prices and high cost of conducting business have enforced us to seek the investment opportunity that will be in the best interest of the company. Bangladesh has been selected for that purpose. Bangladesh is a country in South Asia. It is bordered by India on all sides except for a small border with Burma (Myanmar) to the far southeast and by the Bay of Bengal to the south. The Macro (Pvt.) Ltd. was founded in March 1986 in Pakistan with a vision to be a provider of innovative textile solutions worldwide. We are a manufacturer and supplier of distinguished fabric for apparel, home and industrial markets with clients all over the world. Our purpose of investment is to install textile plants in Bangladesh. Initially weaving units will be installed to produce different types of fabrics that will be sold in domestic market and exported to other countries. Later on business will be expanded through backward and forward integration. The political system of Bangladesh is parliamentary democracy and the country has political stability. There is a steady average annual GDP growth of 5% over the last decade in the country. So the economic conditions of the country are also improving. In Bangladesh, usually bangali is spoken and the official language is English that is similar to the official language used in our home country. So language is not a barrier at all. The government is paying more attention to improve the rate by establishing many universities. The need for faster technological development is increasingly felt in Bangladesh. The technological improvements of the country are in favour of our industry. Our short term strategy is that we will lie in the first quadrant of CSA & FSA matrix. Our pricing strategy is cost... [continues]
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