In today’s ever changing business world companies from of all sizes have to be aware of the different factors that might affect the way they are managed and ultimately operate. There are two main areas where these factors can originate, internally and externally. According to "Businessdictionary.com" (2013), "Internal factors are inner strengths and weaknesses that an organization exhibits. Internal factors can strongly affect how well a company meets its objectives, and they might be seen as strengths if they have a favorable impact on a business, but as weaknesses if they have a deleterious effect on the business.” (para. 1). External factors are the opposite of internal factors because they involve all relevant forces outside a firm’s boundaries, such as competitors, customers, the government, and the economy. In the following we will discuss how a company like Google is affected by internal and external factors that change their four functions of management such as globalization, technology, innovation, diversity, and ethics.
Organizational culture is a business’ DNA. Depending on how strong or weak an organization’s culture is will determine how successful that business generally becomes. This analogy can not be more evident than with or organization, Google; founded by Larry Page and Sergey Brin in 1998 while still at Stanford pursuing graduate degrees. Their youthful outlook remains dominant within company culture today (Johansson, (2010)). Organizationally, Google maintains a casual and democratic atmosphere (quite similar to our owner’s personalities), resulting in its distinction as a Flat company. Within the walls or more correctly the parameters of this flat company, teams are made up of members with equal authority and certain level of autonomy is maintained. This unique approach has lead Google to boast about some unique cultural aspects such as: double rooms (few single offices!) with three or four team members, dogs, lava lamps, and...
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