Internal Environment Analysis of Kids Market Consulting

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Internal Environment Analysis of Kids Market Consulting
Analysis of internal environment contains the research for company’s resources, capabilities, threats and weakness; it also indicates the company’s core competence, as well as the suggestions for the company’s development.

Resources:
1.Berezovskaya’s 10 year’s experience for youth programs as well as the experience at a Ukrainian advertising agency. 2.Berezovskaya’s contacts with market research firms serving the kids, tweens and teens segments in other countries, and also contacts with the Ukrainian advertising community 3.A variety of corporate resources were available to KMC from other DDI business which include network interviewers for market research and tools to collect useful customer information. 4.KMC represented 40 per cent of DDI’s revenue.

5.KMC’s customer included both Ukrainian and international firms which seeks to better target kids, tweens and teens. 6.The company had five full-time employees.

Capabilities
1.Berezovskaya’s contacts in the Ukrainian advertising community helped to ensure the success of KMC. 2.KMC was able to enter the market with access to DDI’s customer base and experience. 3.KMC promoted consolidated research and offered one package of market research to several buyers. 4.KMC provided benefits to DDI for expanding DDI’s area of specialization; it also became another source of customers for all of DDI’s companies.

Strength
1.Berezovskaya’s contacts with market research firms serving the kids, tweens and teens segments in other countries, and also contacts with the Ukrainian advertising community helped to ensure the success of KMC. 2.KMC was able to enter the market with access to DDI’s customer base and experience. 3.Sharing the physical office place with SC-DOM enabled KMC save the cost. 4.KMC was able to study the market awareness of kids, tweens and teens in Ukraine. 5.The revenue growth at KMC appeared to have stabilized.

Weakness
1.The...
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