Internal and External Factors

Topics: Great Depression, Reed Elsevier, Reed Business Information Pages: 4 (1243 words) Published: March 17, 2012
Considered by most economists to be officially over in 2009, the Great Recession is generally acknowledged to be the most devastating economic crisis in the United States since the Great Depression of the 1930s. As a result of this economic downturn, The United States lost more than eight million jobs and the unemployment rate rose to 10%. Trillions of dollars in personal wealth evaporated as the collapse of the housing market and fluctuations in the equity market made Americans far less financially secure (Folsom, 2008). Because of the severe downturn in the economy, companies face a more complicated business landscape. Reed Elsevier, a global publisher and information provider, operating in the science, medical, legal, risk, and business sector, has not been immune to this financial crisis. In 2009, the company announced its intention to substantially exits its Reed Business Information United States publishing business (Ulery, 2008). A global corporation who specializes in providing publishing and information for multiple business sectors ranging from magazines to data information, Reed Elsevier has demonstrated its ability in the past to adapt to internal and external factors. The identification of internal and external factors that effects its size, organizational structure, and processes have allowed Reed Elsevier to maintain its solid presence in the data arena despite strong competitive pressures from companies, such as Advance Publications and Dow Jones & Company (Ulery, 2008).

Strengths and weaknesses are the internal factors of every company and if not recognized and addressed can be destructive to a company’s success. These factors are found within the organization itself and can be addressed by sound management decisions and policies (Ulen, 2010). The recent economic downturn has forced Reed Elsevier to reassess its strengths and weaknesses. In an attempt to further strengthened it foothold as a leader in...
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