Internal Analysis for “Company X” Based on the Swot Analysis
I. Abstract
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has been a useful basic frame work for strategic planning and organizational performance management. This study will discuss the two internal components of SWOT analysis method; the Strengths and Weaknesses.
The study will focus on using the traditional SWOT analysis method to conduct an internal analysis for an IT System Integrator company operating in Egypt. A brief about the Information Technology (IT) market revolution in Egypt will be mentioned to provide background information that can be useful for a better evaluation of strength and weakness points.
II. Information Technology Revolution in Egypt
Revolutionary advances in Information & Communications Technologies (ICT) have been transforming the world economy and presenting new challenges to all countries during the last ten years. The main challenge was to compete effectively in an emerging information-based economy where both communications and computing play a key role in almost all industries.
Egypt is no exception from other countries. The Egyptian Government has believed that a strong ICT sector is a key contributor in reforming the economy, growing the exports, reducing the unemployment and modernizing the education. As a result, the government has placed the ICT development as a national priority.
The formation of a new Ministry of Communications & Information Technology (MCIT) in October 1999 marked as a start of a new era for Egypt’s telecommunications and information-technology sector. The revived ICT environment was supported by a new regulatory body and a more liberalized frame work.
Starting year 2000, a potential growth in the Egyptian CIT sector has been obviously noticed. In year 2000 the Egyptian IT market accounted for $730 million, increasing by a rate of 17.1 percent from 1999 and by 33 percent from 1998.
It was during such healthy and promising environment that CompanyX was born, to
The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis has been a useful basic frame work for strategic planning and organizational performance management. This study will discuss the two internal components of SWOT analysis method; the Strengths and Weaknesses.
The study will focus on using the traditional SWOT analysis method to conduct an internal analysis for an IT System Integrator company operating in Egypt. A brief about the Information Technology (IT) market revolution in Egypt will be mentioned to provide background information that can be useful for a better evaluation of strength and weakness points.
II. Information Technology Revolution in Egypt
Revolutionary advances in Information & Communications Technologies (ICT) have been transforming the world economy and presenting new challenges to all countries during the last ten years. The main challenge was to compete effectively in an emerging information-based economy where both communications and computing play a key role in almost all industries.
Egypt is no exception from other countries. The Egyptian Government has believed that a strong ICT sector is a key contributor in reforming the economy, growing the exports, reducing the unemployment and modernizing the education. As a result, the government has placed the ICT development as a national priority.
The formation of a new Ministry of Communications & Information Technology (MCIT) in October 1999 marked as a start of a new era for Egypt’s telecommunications and information-technology sector. The revived ICT environment was supported by a new regulatory body and a more liberalized frame work.
Starting year 2000, a potential growth in the Egyptian CIT sector has been obviously noticed. In year 2000 the Egyptian IT market accounted for $730 million, increasing by a rate of 17.1 percent from 1999 and by 33 percent from 1998.
It was during such healthy and promising environment that CompanyX was born, to
References: Bryson, John M.: Strategic Planning for Public and Nonprofit Organizations: Jossey-Bass, 1995, p. 82.