Interim Report
A REPORT ON
“To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.”
IN ITC Corp. Ltd.
BY Abhishek Pathak 12BSPHH010033
1
AN INTERIM REPORT ON
“To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.”
IN ITC Corp. Ltd. BY
Abhishek Pathak (12BSPHH010033)
A Report submitted in partial fulfilment of the requirements of MBA program of IBS, Hyderabad
Submitted to Mr. Ganesh Maurya ( Area Executive, food division ) Mr . Sameer ( Area manager ) ITC CORP. LTD. (Company Guide) & Mr. Satya Prasad IBS, HYDERABAD (Faculty Guide)
ITC Corp. Ltd., Guragaon Date of Submission – 03 May, 2013
2
Table of contents
Heading no. Topic Title page Cover page Table of contents 1.0 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 3.1 3.2 4.0 4.1 4.1.1 4.1.2 4.1.3 4.1.4 5.0 5.1 6.0 6.1 6.2 6.3 6.4 7.0 8.0 ABSTRACT INTRODUCTION Industry analysis Indian Food Processing Industry Ministry of Food Processing Industry Indian snacks industry Constraints & Drivers of growth Swot analysis of Indian Snacks Industry Company analysis Establishment Growth and diversification ITC- distribution network The economics Channel Structure Objective of the study Limitation of the study Relevant Literature Reviewed References Internet references (websites) Internet references ( articles) Books references Classified references Proposed methodology Detailed methodology Analysis and finding till date Competitive sell illustration graph Sales loss calculation Hybrid distribution model Observations Conclusion Page no 1 2 3 4 5 5 5 5 8 9 12 13 13 13 15 16 17 18 18 20 20 20 20 20 21 22 22 23 23 24 25 26 27
Analysis and finding from retailers point of 27-31 view and appendix
3
ABSTRACT
Since its launch period in March, 2007, BINGO as a brand has been through a lots of stages. Sales and Distribution as well as branding aspects of marketing for BINGO have been
“To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.”
IN ITC Corp. Ltd.
BY Abhishek Pathak 12BSPHH010033
1
AN INTERIM REPORT ON
“To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.”
IN ITC Corp. Ltd. BY
Abhishek Pathak (12BSPHH010033)
A Report submitted in partial fulfilment of the requirements of MBA program of IBS, Hyderabad
Submitted to Mr. Ganesh Maurya ( Area Executive, food division ) Mr . Sameer ( Area manager ) ITC CORP. LTD. (Company Guide) & Mr. Satya Prasad IBS, HYDERABAD (Faculty Guide)
ITC Corp. Ltd., Guragaon Date of Submission – 03 May, 2013
2
Table of contents
Heading no. Topic Title page Cover page Table of contents 1.0 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 3.1 3.2 4.0 4.1 4.1.1 4.1.2 4.1.3 4.1.4 5.0 5.1 6.0 6.1 6.2 6.3 6.4 7.0 8.0 ABSTRACT INTRODUCTION Industry analysis Indian Food Processing Industry Ministry of Food Processing Industry Indian snacks industry Constraints & Drivers of growth Swot analysis of Indian Snacks Industry Company analysis Establishment Growth and diversification ITC- distribution network The economics Channel Structure Objective of the study Limitation of the study Relevant Literature Reviewed References Internet references (websites) Internet references ( articles) Books references Classified references Proposed methodology Detailed methodology Analysis and finding till date Competitive sell illustration graph Sales loss calculation Hybrid distribution model Observations Conclusion Page no 1 2 3 4 5 5 5 5 8 9 12 13 13 13 15 16 17 18 18 20 20 20 20 20 21 22 22 23 23 24 25 26 27
Analysis and finding from retailers point of 27-31 view and appendix
3
ABSTRACT
Since its launch period in March, 2007, BINGO as a brand has been through a lots of stages. Sales and Distribution as well as branding aspects of marketing for BINGO have been