Prepared For: Dr Elham Hashem
Course #: Bad 610
HAVE IT YOUR WAY®
Burger King in the Middle East
An Intercultural study
Mazen el Murr
Marie Claire yazbeck
Noha lyzann bou karam
This is an exploratory research to highlight an important issue in the world of business. Our research handles Burger King, a leading global organization, and the interrelation of inter cultural management in its operations and culture in the middle east area. Since it is an exploratory research we used qualitative methods as effective depth interview and depended on relevant secondary data. Our study will cover features as decoration ,advertisement ,menus ,customer services ,recruitment ,promotion of employees and standards of operations. The study will be useful for all stakeholders involved ,by showing the importance of inter cultural management and how Burger King merges in a successful way its features in its strategy and general culture. A way reflecting respect for all tastes and customers, cooperation for all staff and employees, and survival and prosperity for the organization as a whole. I. Introduction:
1.1 Executive Summary:
In this global business field with this booming economy and dangerously advancing technology, the world has become a huge village, with a variety of cultures working together or cooperating and exchanging benefits, either face to face or through communication tunnels via transactions, correspondents and even Internet in many cases. In fact success is having new meanings , it is not anymore achieved by rules and strict systems, rather by flexibility and high communication skills. 1.2 Objective of the Project:
The need for the project is to introduce inter cultural management and its implications on a huge diversified organization with a variety of products and services as Burger King in the middle east area. 1.3 Inter cultural management :
Is the performance of personal or institutional management actions and activities. Furthermore inter cultural management comprises management tasks, functions and hierarchies in inter- and multicultural environments and/or inter- and multicultural contexts and companies. The task of Inter cultural Management is to analyze and take into account all cultural aspects regarding the behavior of all stakeholders involved in a company. According to different management activities and functions inter cultural management adopted to a variety of fields such as: * Leadership in different cultures.
* Conflict management/conflict management strategies in different cultures. * Creating and improving a corporate culture.
* Improving and enhancing the employees’ identification with the company. * Marketing strategies.
II. LITERATURE REVIEW:
2.1 Company profile
Burger King Holdings, Inc. is a global fast food chain specializing in hamburgers, fries, soft drinks, and other items. In addition to branded and company owned retail properties, Burger King Holdings also receives revenue from company franchises and property income from leased and subleased retail space. Burger King Restaurants are located in 71 countries and throughout the United States. In 1954, James McLamore and David Edgerton opened their first Burger King restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. The great success of the early restaurants made the Burger King concept a natural for selling franchises. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurants opened in Puerto Rico. While the vision for the Burger King brand hasn't changed over time, our restaurants have. The early Burger King restaurants distinguished themselves from...