The system of sharing symbolic resources by a group of people is known as culture and communication is basically the practice of making and exchanging these symbolic resources or meanings. Since intercultural communication is basically communication between people of various cultures, intercultural business communication is considered as the communication by people of different cultures between and within businesses (Chen, 2007). The importance of intercultural business communication and impact of intercultural communication in business practice is largely because of diversity in the workplace. Most organization and businesses depend on intercultural communication since cultural differences do not prevent people from working with each other. Actually, in today’s business environment, the need for good intercultural communication skills cannot be underestimated since it results in better business. Revolutionary Shift in Business Practice through Intercultural Communication:
As compared to fifteen years ago, business ventures and practice are rapidly becoming more and more globalized (Shively, 2010). This is largely due to the fact that today’s world is characterized by an ever increasing number of interactions between people from different cultural and linguistic backgrounds. International business has begun to develop in more prominent cultures with the exception of only a few regions. Consequently, the revolutionary shift in business practice from an intercultural communication angle is the rapid development of international business ventures across the globe. Business ventures and enterprises are now adopting an international or global perspective that enables them to conduct their business effectively across various cultures. This shift to international business from a global perspective is due to the fact that intercultural communication is a common daily experience, universal phenomenon and has been on-going for thousands of years.
The increase of intercultural communication in the twenty-first century is also a factor that has contributed to the revolutionary shift in business practice. From an intercultural communication angle, there are four major developments that were significant to the rapid growth of intercultural communication and revolutionary shift in business practice. These major developments include: 1.Developments in Transportation Technology:
The developments in transportation technology has not only helped in shrinking the world to a global village but it has in turn created a means for people to travel anywhere within a period of days (“Chapter 1” n.d.). As a result of this easier and quicker traveling, people from different cultural backgrounds communicate in the modern world and engage in business ventures and practices. 2.Improvements in Communication Technology:
Improvements in communication technology happened concurrently with those in transportation technology prompting the rapid movement toward a global village. These improvements have resulted in the ability of people to have instant vocal, video, textual and graphic communication. Consequently, conducting international business has also been made easier because of the instant global communication in various forms. 3.Changes in Patterns of Mass Migration:
With the movement of millions of people across national borders, contacts with people from other cultures have now become a normal part of day-to-day life. This has made businesses to strive in attempts to adapt to the cultural diversity including advertising to communities using their respective language. Such efforts enable businesses to communicate effectively to their customers from different cultural backgrounds. 4.Globalization of the World Economy:
This is the major development in intercultural communication that has resulted in the revolutionary shift in business practice since international...