Intercultural Business - Drug Tests in India

Topics: Ethics, Morality, Business ethics Pages: 12 (4021 words) Published: April 20, 2013
Case Study Intercultural Business
im Studiengang
B.A. International Management
Thema: Drug tests in India

IIList of figuresIII
IIIList of abbreviationsIV
1Essential moral standards and norms1
2The practical value of economic ethics concepts3
3The RADAR concept5
4Business activity in India8
5Comparison of the cultures9
6Preperation for the NGO meeting14

IIList of figures
Figure 1:Overview of the different business ethics concepts3 Figure 2:Points of the RADAR concept5
Figure 3:Comparison of the differen cultural dimensions9

IVList of abbreviations
BVVB AGBacteria and Virus Vaccine Biotechnology
CRE Ltd.Clinical Researche Enterprise Limited
NGONon-Governmental Organisation
WMAWorld Medical Association
PDIPower Distance
IDVIndividualism vs. Collectivism
MASMasculinity vs. Femininity
UAIUncertainty Avoidance
LTOLong-Term Orientation

1Essential moral standards and norms
“Humans are more moral than they think and far more immoral than they can imag-ine.” Sigmund Freud

In general moral standards and norms are always based on a culture. Every culture has got its own definition of morality and ethics. Morality can be defined as the standards that an individual or group has got about what is right and wrong, or good and evil. The pharma industry itself includes some essential moral standards and norms on na-tional and international base. First it is necessary to prove moral standards and norms on a global level. The “Declara-tion of Helsinki” developed by the World Medical Association (WMA) is: “a statement of ethical principles for medical research involving human subjects, including research on identifiable human material and data.” Furthermore this declaration gives essential moral standards and norms according to the pharmaceutical branch, e.g. “In medical research involving human subjects, the well-being of the individual research subject must take precedence over all other interests.” The second part is the national moral standards. In Germany the ethical standards refer to the principle: “The health is the highest property of a human being.” These standards are set by statue from the “Zentrale Ethikkommission”. Furthermore German companies always have to obey the German law. The American ethical standards are saying the same in the “Declaration of Professional Responsibility: Medicine's Social Contract with Humanity.” from the American Medical Association, e.g. "Respect human life and the dignity of every individual" The focused standards above exist also in India. They are formed by the Indian Council of medical research. All standards point out what the ultimate principle of medical researches is.: All medical tests shall focus on health and care of every human being.

“Act as if the maxim of your action were to become through your will a universal law of nature.” Immanuel Kant by Serafini (1989)

The definition of moral standards and norms above should be based on deontological ethics. It says that the background and the consequences or effects that an action takes is irrelevant - only the action itself matters. Roughly speaking, deontologists hold that some choices cannot be justified by their effects, no matter how morally good their con-sequences are. Therefore some choices are morally forbidden. But in reference to the drug tests the moral standards are based on the teleological theo-ry. The teleology is characterized primarily by a focus on the consequences which any action might have. That means if an action (drug tests) might be incorrect, but the con-sequence (effective medicine) is correct and helpful, then it is morally correct. Today we are encouraged to act on the base of different ethical frameworks before we are able to make a clear decision about the ethical correctness of our intended actions. The codes of conduct, which are the ethical...
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