Intercultural Business

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Intercultural Business:|
Communication Diversity in the Brazilian Market|
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Martin Gambino|
CMC/260 - Communication Variety: The Spice of Life January 8, 2012Instructor: Trisha NavaroliAxia College Of University of Phoenix|

Intercultural Business:
Communication Diversity in the Brazilian Market
Most cultures of the world share several common features and face a number of common problems. In 2016, Brazil will be host city to the summer Olympic Games. This fact alone shows that Brazil is no longer the country portrayed prior to the 21st century. Brazil is now the ninth largest economy in the world and as such has become a choice business partner for many companies and organizations. Simply going to Brazil and leaving with a business contract is not something that will ever occur. Expanding business into the Brazilian market gives reason to discuss the communication diversity that shows similarities between American and Brazilian business dealings, and the differences that make Brazil a unique and challenging partner in the expansion of world economics. This project is a guideline for preparing to conduct business in Brazil in hopes to minimize culture shock and optimize successful communication. As such, it will look at the following topics as elements to consider prior to any expansion into Brazil: * Universal Systems

* Cultural Values
* Language
* Social Etiquette
* Business customs
* Negotiation Strategies
* Culture Shock

Universal Systems
Commonalities between American culture and any foreign culture are referred to as "cultural universals." Four of the largest universal systems include economic systems, social systems, educational systems, and political systems. Identifying and understanding each of these gives insight as to what specific aspects of the United States (U.S.) cultural system Americans should not presume exist in other countries. Economic systems are developed as a culture meets the needs of its people. Our text adds, “The way in which the products that meet the material needs of the people are produced, distributed, and consumed are referred to as the economic system” (Chaney & Martin, p. 21). There is no “correct” economic system in the world although the United States, as a financial center, has an economic system that affects the world. This system is what most industrialized nations model their systems after. It is important to identify the type of economic system a country follows to understand how their culture has adjusted and to compare it to that of the United States. Although economic systems are important, we must also place emphasis on Brazil’s social, educational, and political systems. Consider the following questions: 1. How will the political system in Brazil have an impact on our opportunities within its boundaries? 2. What elements of the Brazilian social system must we understand to accomplish our goals as efficiently as possible? Cultural Values

Cultural Values for the purpose of this project refer to marriage and family, social hierarchies, and interaction. Remember that all cultures must procreate and all cultures have rules concerning families and how children and the elderly are cared for. In Brazil, as with most South American countries, the family is extended beyond traditional American families often incorporating “Godparents” into the family unit. In times of need, Brazilians turn toward their family as a source of assistance and family comprises the majority of their social network. Often business advice will not come from associates, but from the family hierarchy. In addition, Americans will note an increased amount of nepotism. In Brazil it is considered a positive thing. It shows the importance in employing people one knows and trusts and offers a sense of security; understanding this principle of Brazilian culture forces Americans to adjust their business plan. Consider these questions...
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