Interaction with New Media

Only available on StudyMode
  • Download(s) : 39
  • Published : March 4, 2013
Open Document
Text Preview
New media is the concept that new methods of communicating in the digital world allow smaller groups of people to congregate online and share, sell and swap goods and information. It also allows more people to have a voice in their community and in the world in general. The most important structural characteristic of new media is the integration of telecommunications technologies. The second structural new media characteristic of the current communications revolution is the rise of interactive media. Interactivity is a sequence of action and reaction. The downloaded link or the supply side of web sites, interactive television and computer programs is much wider that the uplink or retrieval made by their users. The third, technical, characteristic of new media is digital code. The new media are defined by all three characteristics simultaneously: “they are media which are both integrated and interactive and also use digital code at the turn of the 20th and 21st centuries.”[8] The network society is a social structure based on networks operated by information and communication technologies based on microelectronics and digital computer networks that generate, process and distribute information via the nodes of the networks. The network society can be defined as a social formation with an infrastructure of social and media networks enabling its prime mode of organization at all levels (individual, group, organizational and societal). Increasingly, these networks link all units or parts of this formation. In western societies, the individual linked by networks is becoming the basic unit of the network society. In eastern societies, this might still be the group (family, community, work team) linked by networks.In the contemporary process of individualisation, the basic unit of the network society has become the individual who is linked by networks. This is caused by simultaneous scale extension (nationalisation and internationalisation) and scale reduction (smaller...
tracking img