Intenship Training on Titan Watch Industry

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  • Topic: Titan Industries, Tata Group, Watch
  • Pages : 22 (5668 words )
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  • Published : March 17, 2013
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Chapter 1
INTRODUCTION
Titan Industries is the world's sixth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between one of India's most respected business organizations, the Tata Group, and the Tamil Nadu Industrial Development Corporation(TIDCO). Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It exports watches to about 32 countries around the world with manufacturing facilities in Hosur, Dehra dun, Goa and manufactures precious jewellery under the Tanishq brand name, making it India's only national jewellery brand. It is a subsidiary of the Tata Group. Watch division

Titan watch division was started in 1987. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture with Timex, which lasted until 1998, and setup astrong distribution network across India. As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London, Aden, Dubai and, Singapore. Titan watches are sold in India through retail chains controlled by Titan Industries. Titan Industries has claimed to have manufactured the world's slimmest wrist watch –Titan Edge. Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special RHosur, Tamil Nadu. Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles, shapes and colours. On 4 March, 2010,Titan Industries Announced the launch of its very first Titan flagship store is located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. Store is spread over aspacious 2,500 sq ft (230 m2) and houses more than 1500 watches on display from Titan like Purple, Automatics, Orion, Raga, Edge, Nebula, and many more. 1.1 ABOUT SUMMER INTERNSHIP

Internship is a system of on-the-job training for white-collar and professional careers. Internships for professional careers are similar to apprenticeships for trade and vocational jobs. Although interns are typically college or university students, they can also be high school students or post-graduate adults. On occasion they are middle school or even elementary students. Generally, the internship works as an exchange of services for experience between the student and his or her employer. Students exchange their cheap or free labor to gain experience in a particular field. They can also use an internship to determine if they have an interest in a particular career, create a network of contacts, or gain school credit. Some interns also find permanent, paid employment with the companies in which they interned. Thus, employers also benefit as experienced interns need little or no training when they begin full-time regular employment.

1.2 ABOUT TITAN PRODUCT

The main brands that have reigned on the Indian market for Titan over the years are:

EDGE
 Through cutting edge watch-making technology and four years of research anddevelopment, Titan. has created sensation by coming up with the world's slimmest wrist watch "Titan Edge" of just 3.5 mm in thickness and a wafer thin movement of 1.15 mm.

NEBULA
 The Trousseau Collection of expensive jewelry watches for women from Titan bear intricately carved designs in paisley and floral patterns. Watches may also have pearl dials, or studded with 16 diamonds, or deftly crafted in solid Gold of 10 carats.

FASTRACK 
 This range has become the obsessions of the Indian youth, for their digital technology, trendy shapes, and casual and sporty designs.

RAGA 
The watches in this collection are exclusively for women,...
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