Intel (Case Study)

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Outline
I-Introduction
II-Intel’s Current Situation
Mission Statement
Objectives
Strategy
Values
Financial Status
Product Index

III-Intel’s SWOT Analysis
Strength
Weaknesses
Opportunities Threats

IV-The Business Model
Value Chain Analysis
Target Market
Position on the Value Network
Value Proposition
V-Recommendations.

Intel Corporation

1. Introduction

Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971.

2. Current Situation

Mission Statement
Intel’s mission is to delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.

Objectives
Extend our silicon technology and manufacturing leadership •Deliver unrivaled microprocessors and platforms
Grow profitability worldwide
Excel in customer orientation.

Strategy
Intel products Symbolize world class leadership in technology and performance, outstanding quality and lasting reliability, Intel achieves world class quality through operational excellence, continual improvement and satisfying customer needs in everything they do. •Intel methodology is to use customer focus groups to test its predications •Intel is using a growth corporate strategy; this is obvious in the company's intention to expand to international markets. •As for the business strategy they are applying competitive business strategy, Intel adopts a technological Leadership as its functional strategy a commitment to Innovation & Technology. • As a financial strategy, Intel uses a cost minimization strategy in carrying out its business operations which is reflected in providing processors with lower cost

Values
Customer orientation
Deliver innovative and competitive products and services. They make products easy to work with
Results orientation
Set challenging and competitive goals
Focus on output
Risk Taking
Foster innovation and creative thinking
Listen to all ideas and viewpoints
Great place to work
Quality
Achieve the highest standards of excellence
Do the right things right
Discipline
Ensure a safe, clean and injury free workplace,
Pay attention to detail

Financial Status
Intel primarily operates in the Asia Pacific and the Americas. It is headquartered in Santa Clara, California and employs 94,100 people. •The company recorded revenues of $35,382 million during the fiscal year ended December 2006, a decrease of 8.9% as compared to the fiscal year 2005. •The operating profit of the company was $5,652 million during fiscal year 2006, a decrease of 53.3% as compared to the fiscal year 2005. •The net profit was $5,044 million in fiscal year 2006, a decrease of 41.8% as compared to the fiscal year 2005.

Product Index
Desktop
Intel Core TM2 processor with vPro TM technology
Intel Core TM2 processor with Viiv TM technology
Processors
Chipsets
Adapters
Mobile Internet Device (MID)
Notebook
Intel Centrino processor technology
Processors
Chipsets
Adapters
Mobile Internet Device (MID)
Server and Workstation
Processors
Chipsets
Systems
Boards
Adapters
Chassis
Blade Servers
Raid controllers
Storage systems
Carrier grade servers
Communications
Desktop adapters
Wireless networking
Server adapters
Ethernet controllers
Compute boards and...
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