Integration Strategy
Wk 5 - Case Study
Integration of Strategy and Programs in the Business Planning Process
This case study is based around a company named Eastern Company. This case study will look at how Eastern Company handles integration of strategy and programs in its business planning process (Barkley, 2006, p. 185). How they handle the integration issues will matter on the success of their company within their market.
Integration strategies are important for all businesses as they are used to cross-train the managers and the workforce, lessen ineffective communication and decrease cost. The eight important business strategies that will be looked at within this case study are as follows.
Secure economically priced power.
Secure other resources at reasonable costs.
Cultivate customer awareness and promote customer satisfaction.
Create a safe working environment.
Build a responsible and knowledgeable workforce.
Improve technology and plant equipment to produce products more efficiently.
Improve impact on the environment.
Reduce waste and non-value-added costs.
Tackling these eight business strategies are critical for Eastern in assuring that they will be able to be competitive in the aluminum market. Each of these business strategies has their own role in the success of Eastern Company, and would only be brought to forefront by doing a SWOT analysis. A SWOT analysis covers the strengths, weaknesses, opportunities, and threats of an organization. Strengths and weaknesses are usually internal to an organization, and opportunities and threats are usually external to an organization. Before we go into analyzing their business strategy, we will take a look at their SWOT analysis. Strength for Eastern Company is that as they continuously improve they knew that they had to achieve, and boost process technology effectively; to provide a array of difficult-to-produce premium products; and to understand and meet customer needs (Barkley, 2006, p. 190). A
Integration of Strategy and Programs in the Business Planning Process
This case study is based around a company named Eastern Company. This case study will look at how Eastern Company handles integration of strategy and programs in its business planning process (Barkley, 2006, p. 185). How they handle the integration issues will matter on the success of their company within their market.
Integration strategies are important for all businesses as they are used to cross-train the managers and the workforce, lessen ineffective communication and decrease cost. The eight important business strategies that will be looked at within this case study are as follows.
Secure economically priced power.
Secure other resources at reasonable costs.
Cultivate customer awareness and promote customer satisfaction.
Create a safe working environment.
Build a responsible and knowledgeable workforce.
Improve technology and plant equipment to produce products more efficiently.
Improve impact on the environment.
Reduce waste and non-value-added costs.
Tackling these eight business strategies are critical for Eastern in assuring that they will be able to be competitive in the aluminum market. Each of these business strategies has their own role in the success of Eastern Company, and would only be brought to forefront by doing a SWOT analysis. A SWOT analysis covers the strengths, weaknesses, opportunities, and threats of an organization. Strengths and weaknesses are usually internal to an organization, and opportunities and threats are usually external to an organization. Before we go into analyzing their business strategy, we will take a look at their SWOT analysis. Strength for Eastern Company is that as they continuously improve they knew that they had to achieve, and boost process technology effectively; to provide a array of difficult-to-produce premium products; and to understand and meet customer needs (Barkley, 2006, p. 190). A
References: Barkley, B. T. (2006). Integrated project management. New York: McGraw-Hill.