Integrating Social Media to Publicize Events
Integrating Social Media to Publicize Events
Introduction
Events management is very important in the lodging industry as players are striving to become more competitive (Silvers, 2008). Clients in this industry require nothing short of quality services and when this is offered, customer satisfaction arises and this may bring about customer satisfaction. This study on integration of social media in events management process is very relevant in the lodging operations as it will help establish a successful events management process. When organising and managing events, there are some common principles and expected standards of good practices that event managers follow. They are meant to ensure that events are safe and successful (Baum, 2009). The significance of this study is to establish how various social media sites can be used to publicize events to ensure success. It will contribute to the literature body that already exists by creating that special link between customers and events being managed. This research will greatly contribute to lodging practitioner’s code of conduct when handling events management. It will show the significance of customer focus and how the practitioners can be more competitive in this dynamic industry.
Background
Traditionally, new technology is not easily accepted in the lodging industry. Social medial has not been used in events management in the past. Planning entails hotel practitioners identifying the event and lay down procedures on how such an event is going to be run. A safe venue is then selected and organisation and preparation of the venue kicks off. A very critical process in this events management process is staff organisation (Shone & Parry, 2004). It is the staff that largely affect the success of the event depending on how well planned and organised they are for the event.
Contingency plans are very important in events management as this determines how emergency
Introduction
Events management is very important in the lodging industry as players are striving to become more competitive (Silvers, 2008). Clients in this industry require nothing short of quality services and when this is offered, customer satisfaction arises and this may bring about customer satisfaction. This study on integration of social media in events management process is very relevant in the lodging operations as it will help establish a successful events management process. When organising and managing events, there are some common principles and expected standards of good practices that event managers follow. They are meant to ensure that events are safe and successful (Baum, 2009). The significance of this study is to establish how various social media sites can be used to publicize events to ensure success. It will contribute to the literature body that already exists by creating that special link between customers and events being managed. This research will greatly contribute to lodging practitioner’s code of conduct when handling events management. It will show the significance of customer focus and how the practitioners can be more competitive in this dynamic industry.
Background
Traditionally, new technology is not easily accepted in the lodging industry. Social medial has not been used in events management in the past. Planning entails hotel practitioners identifying the event and lay down procedures on how such an event is going to be run. A safe venue is then selected and organisation and preparation of the venue kicks off. A very critical process in this events management process is staff organisation (Shone & Parry, 2004). It is the staff that largely affect the success of the event depending on how well planned and organised they are for the event.
Contingency plans are very important in events management as this determines how emergency
References: Allen, J. (2009). Event planning: Ethics and etiquette : a principled approach to the business of special event management. Mississauga, Ont: Wiley. Baum, T Bowdin, G. A. (2010). Events management. Oxford: Butterworth-Heinemann. Catherwood, D. W., Van, K. R., & Ernst & Young (1992) Cavicchi, A., & Santini, C. (2014). Food and Wine Events in Europe: A Stakeholder Approach. Hoboken: Taylor and Francis. Damster, G., & Tassiopoulos, D Ferdinand, N., & Kitchin, P. (2012). Events management: An international approach. Los Angeles: SAGE. Fox, D., Gouthro, M. B., Morakabati, Y., & Brackstone, J Getz, D. (2012). Event studies: Theory, research and policy for planned events. London: Routledge. Jones, P., & Lockwood, A O 'Fallon, M. J., & Rutherford, D. G. (2011). Hotel management and operations. Hoboken, N.J: Wiley. Raj, R., & Musgrave, J Robinson, P., Wale, D., & Dickson, G. (2010). Events management. Wallingford, Oxfordshire: CABI. Shone, A., & Parry, B Silvers, J. R. (2008). Risk management for meetings and events. Oxford, UK: Butterworth-Heinemann.